Category Archives: Social Media Page

Social Media Page Draft 2

7th January 2022 erinvaudin Leave a comment

For my second draft of my social media page I have tried to keep the blue theme throughout. However it is clear that it needs quite a lot of improvements. For example I have not added added any highlights yet. For my highlights I want to create a section on charities that my artist supports, concerts that my artist is going to and performing at and highlights of his normal life. I also want to add some guerilla marketing in the form of a chicken shop date and I need to add more links to posts. Finally, it is important that I consider entertainment, information, social interaction and personal idenity to really fulfil my artists needs and wants.

My Favourite Post

Click on image to access social media page

This is my favourite post because it is a great form of marketing on my social media page because it includes the streaming platform on it and it describes my artist’s genre and in the description I have also added links. It also follows the blue theme that I have used throughout my page.

Teacher’s Feedback

Target’s For My Final Draft

- I need to change the dates on the tour poster
- I need to add the music video
- I need to add the back cover of my album
- I need to add more cross media convergence
- Add more behind the scenes to make my artist look more ordinary
- I need to add more calls to action
- I need to add more synergy wether that be a brand deal or collaboration with another artist.

Social Media Page

Social Media Page Draft 1

10th December 2021 erinvaudin Leave a comment

https://www.instagram.com/b.taylor_official/

This is my first draft of my social media page. I have created seven Instagram posts targeted and curated to the rap and R&B audiences. In this posts I have focused on the paradox of the star and brand image. I have also focused on typical conventions of a musicians social media page. It is clear that I need to add more posts and ones in particular that are more interactive with the audience. My favorite post at the moment is my post on the upcoming tour because it entertains and informs.

Below I have created a self assessment of draft 1 of my social media page.

Click the images above to view the full pdf.

Targets For Draft 2 –

Add stories on charities and my artists political beliefs
Add a post which shows a form of guerilla marketing
Add a post which advertising a collaboration
Create engaging posts and live streams
Show that my artist is authentic as presents as ordinary.

Component 3, Social Media Page, Uncategorised

Timeline And Marketing Ideas

9th December 2021 erinvaudin Leave a comment

In order to prepare for my artist’s actual social media page, I decided to make a timeline using padlet which showed an idea of what posts I wanted to make in the order of when I want to post them. When creating my timeline I considered AIDA, adding a guerilla marketing campaign, uses and gratifications and the paradox of a star so that audiences can feel like they can relate to him but still feel in awe of him at the same time.

Marketing Ideas

I thought it would be important to consider guerilla marketing techniques that other artists have used and possibly implement these ideas into my social media page. I used sandbox which has compiled multiple artists different marketing campaigns. One that particularly stood out to me was the top campaign created by M Huncho and his team. In his marketing campaign he did a chicken shop date interview which are often viewed millions of times across multiple different platforms. This would be a great advertising strategy for my artist as well because most interviewees are hip-hop musicians like my artist and the audiences viewing the chicken shop dates are of my target audience.

Component 3, Social Media Page

Audience Interaction With A Social Media Page – An Analysis

24th November 2021 erinvaudin Leave a comment

This is the screen castity I created where I analysed an artists instagram page and considered techniques they use to interest fans. I decided to choose The Weeknd because he is a very similar artist to mine and his use of social media is great because he uses many different technical conventions. For example he addresses aida throughout his page which is social interaction, entertainment, information and personal identity. His instagram page is great and although I don’t want to replicate I want people to view it in a similar light.

Component 3, Social Media Page

Social Media Page Terminology

17th November 2021 erinvaudin Leave a comment

In this post I accessed an artist’s social media page to see how they promote and market their music and how they target an audience. I also analyzed the technical conventions of an Instagram page and considered how these can increase engagement across fanbases, show star image and help and audience to feel connected to an artist. This was an extremely helpful task because it helped me to consider what attracts and draws new and current fans in.