In order to make sure our digipak meets the right requirement of reaching out to our target population and bringing our audience in we created a mission statement. On our mission statement we reminded ourselves on who our audience are so that we can appeal to them correctly. We then thought about how we want our audience to respond to the media, who the competiton are and then what makes our brand unique. From gathering all this data we were then able to complete a mission statement for our artist. This will help when making our digipak as we will be sure to include aspects which reinforce the star image and draw the target audience in.