In order to collect ideas of camera techniques/shots to use for our music video we watched music videos from our genre and gathered conventional shot types and techniques, this will help when coming to completing a practice shot test and when recording our music video because we will ensure to convey meaning with certain shot types and be organized in completing this.

When using an artists song it is important to ask for permission, otherwise you could get fined for copyright. Due to this, a member from our group Will tweeted the writer of our chosen song and asked for permission.

In this task I decided to research my audience of my chosen genre (Britpop) to get an idea of my audiences demographics and psychographics.  I found out that my audience are equally popular with men and women, and popular with millenials. My target audience are mostly British and ages 23-38 therefore they love a pint, like to smoke rolled cigarettes, are active on social media and own iPhones, and often dress in vintage sports brands. This will help when creating my music video as I will know how to interest and what to include to fulfill the needs of my audience and allow them to relate to my star in the video, and make sure they decode the media text.

For our final song choice we chose ‘D’yer Wanna Be a Spaceman’ by Oasis, we chose this song because the song has a evident narrative of growing up and moving on, therefore we can use this narrative to inspire our music video, the narrative is relatable and will connect instantly with our audience.

Here is my group agreement and portfolio which lists our strengths and weaknesses as a group and what we will need to work on to ensure we work the best we can towards our music video to make it as sucessful as we can. Moving forward I will work on my weaknesses and do the best I can to ensure the production is done to the best of my ability.

In order to gather ideas for what song to use for our music video, we all individually explored a song which was from our chosen genre. I chose the song ‘Champagne Supernova’ by Oasis, I believed this song had a clear narrative as I analysed the lyrics. I have attatched a word cloud which outlines the key themes and ideas of the song to help me go forward with my mini pitch to my group. Shown below is the song itself and lyrics, and below that is my wordcloud.

[Verse 1]
How many special people change?
How many lives are living strange?
Where were you while we were getting high?

[Pre-Chorus]
Slowly walking down the hall
Faster than a cannonball
Where were you while we were getting high?

[Chorus]
Someday you will find me
Caught beneath the landslide
In a champagne supernova in the sky
Someday you will find me
Caught beneath the landslide
In a champagne supernova
A champagne supernova in the sky

[Verse 2]
Wake up the dawn and ask her why
A dreamer dreams she never dies
Wipe that tear away now from your eye

[Pre-Chorus]
Slowly walking down the hall
Faster than a cannonball
Where were you while we were getting high?

[Chorus]
Someday you will find me
Caught beneath the landslide
In a champagne supernova in the sky
Someday you will find me
Caught beneath the landslide
In a champagne supernova
A champagne supernova

[Bridge]
‘Cause people believe
That they’re gonna get away for the summer
But you and I, we live and die
The world’s still spinning ’round, we don’t know why
Why? Why? Why? Why?

This is my favourite music video from the class of 2019, the song used in this video is called ‘Normal’, the song expresses feelings of not fitting in and hiding ones true self to appear ‘normal’. The video closely follows the narrative of the lyrics and music, therefore it is an illustration. This music video is my favourite as the video’s narrative is very easy to follow and very clear, it tells a good story and progresses as it goes along. Mis-en-scene has been used very well to illustrate how she is trying to set herself free and embrace her freedom from being in the crowd and faking being someone she isn’t. The setting also adds to this, the beach has a lot of open space and the waves crash while her hair blows in the wind symbolising her desire to be free. Camera is also used well to support the key themes and ideas of this video, in my opinion the best shot is shown at 0:53, the use of the extreme long shot shows her isolation and feeling of being an outsider as she is sat with space all around her and not engaging in conversation.

Katy Perry- Chained To The Rhythm

Taylor Swift- Wildest Dreams

Shown above is a detailed music video analysis of two music videos ‘Chained to the Rhythm’ and ‘Wildest Dreams’, in this task we had to deconstruct the narrative, performace, star image and generic and technical conventions of both music videos. This will help when it comes to production of our own music videos as we will know how to use these features to convey meanings and follow conventions our audience will expect to see.

One thing I have learnt from this task is how there are three ways in which narrative can be explored in music videos in terms of relation to the song, some narratives in music videos can hold a completely different meaning to what the song is about, this is referred to as ‘disjunction’.