This is the teacher feedback for the second draft of our social media page.

From this feedback, we have some targets for improvement:

• More detail and information in posts (where you can find the music, where to buy the merch etc.)
• More graphics (images, videos, gifs etc.)
• Synergy with a brand
• Tour announcement with poster
• More “ordinary”

After doing a fair few tweets, I decided to self-assess our social media page. This is to ensure that our page is going in the right direction and doing all the things an SMP needs to do, including building tension, accurately representing our star image, and engaging our audience.

Following my self-assessment, I have some targets for improvement:

• Add a post about a tour/show
• Create a tour poster and pin it
• Add synergy with a brand
• Add more “ordinary” posts to make stars more relatable
• Add more images/videos to make the page more entertaining

 

Before creating the social media page for our group, I decided to create a timeline for the posts we would make. This is important as it details our plan to build suspense for the new album, as well as capitalising on that tension to get our message out and sell our brand, as well as maximise the impact of the release of tension for a tour.

Before creating the social media page for our stars, I decided to analyse a similar band’s Twitter page to inform what I should/shouldn’t be doing with mine. This includes how they utilise the theories of AIDA and uses and gratification, as well as their integrated advertising and promotion while keeping to the conventions of the genre and technical conventions of a social media page.