So… I’m ready to make some media!

When making my own magazine cover, I need to think about the specific target audience I am trying to aim it at. My target audience consists of 16-30 year old of both genders so I will need to make the masthead and typefaces stand out for that particular audience. I also need to consider AIDA which stands for:

  • Attraction
  • Interest
  • Desire
  • Action

Using AIDA can aid me when making my magazine cover because I will try to make my cover attractive to my target audience in order to interest them into buying my magazine. I will interest my audience by using bold colours such as yellow and burgundy and making my masthead bold to go with the bold theme.

I also need to think about camera techniques. When I am shooting the photos for my cover, I will ensure I have used the correct aperture and ISO to work with my background to make sure the pictures aren’t blurry or too light/dark. I will also ensure that I have thought about angles and poses for my model to try.

Using mise-en-scene I can make sure that my costumes, lighting, acting, props and makeup line up with my target audience which should be stuff they’d wear or buy to make sure they’re the perfect audience for my genre.

Blumler and Katz’s theory also plays a big role in the creation of my magazine cover. Using their theory I can question why I have done certain things with my magazine. For example, I will question the type of media I’ve used to convey my magazine cover.

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