Brand Moodboard

Here is my brand mood board that i made on pinterest:

These are a collection of magazine covers, album covers, shoot pictures and just casually taken pictures that fall into the R&B genre. It is evident from these that I would prefer to go with a more classy, vintage, feminine theme when making my magazine cover. I intend to use lots of pink and purple tones as well as some vibrant colourful ones. I have found that the style worn by R&B female artist are very much old-school baggy trousers and shirts, miniskirts and crop tops, bandannas, blingy jewelry, and glossy lips. They pose very confidently, with a serious, almost flirty expression on their face. Their lyrics are bold and passionate, expressing and representing their femininity in a bold and domineering way. Any groups have similar or matching outfits to show their fans how close they are which meets audience expectations.

This my colour pallete. As you can see, i really want to use pink, purple, blue, red and orange tones as those colours are all very popular in the pictures I found on pinterest. I think this will attract are more female, feminine audience. Pink and red connotes passion and romance, whereas blue coneys the more emotional and sad parts or R&B. I find orange hints fun, but in a more relaxed way rather than extreme yellows or greens.

Star Image

Here are the things captured that make Rihanna an extraordinary person. The apology clip shows that when she makes mistakes, the consequences of being such a large public figure make it so much more impactful. However it shows to the public she is a good person by apologising.  When she even takes out her bins, something so casual, she is dressed up and makes it extraordinary. One clip says, ‘Here’s what Rhianna wants you to wear to bed’, giving the impression that Rhianna’s fame and social status is so powerful and impactful that she can literally tell you what to wear. She is also put on the list of, ‘Forbes’ richest self-made women’.  This is extremely extraordinary as being one of the richest self-made women is an incredible goal not many people achieve. I really like this as it shows she is the boss and she is dominant and powerful, which is something i want to portray in my magazine.

Here is where Rhianna is presented in the media as more casual and ordinary like everyone else. She bumps into a fellow celebrity at the supermarket. It may seem extraordinary, but really she is just seeing a friend while doing something everyone else does. Above is a collection of photos of her as a child, before she found fame. This shows she had a normal childhood, just like everyone else. Rhianna waiting  at the bar just like everyone else shows she isn’t spoilt and doesn’t see herself as better than anyone like some celebrities would. Her shopping for her own things, instead of an assistant, is very ordinary and shows she is like everyone else. The picture of her at her birthday party with her family shows that she has a normal family life and enjoys their company just like so many ordinary people.

My Star Image

This is my star image presentation that shows exactly how I want my model to be. I will be able to use this when styling my model and can go through it with her to show her how to do her makeup and how to pose. When we begin the shoot, my model can look at this and immediately know how to pose so that there is no waisted time or photos taken.  She will be posing in both very feminine and playful ways as well as more casually and laid-back. The clothing and accessories will be a mix of ordinary (crop top, shirt) and extraordinary (mini skirt, heels, bling jewellery). The lights and background in the white studio will allow me to get clear and bright pictures of my model. I may keep it the same, or edit it to make it look like the lighting is colourful and vibrant or dim in other places, like a spotlight.