Below is the first draft of our social media page for Maeve.

< click here to view Maeve’s instagram

As shown above, we have created a series of posts that you would often find on a celebrity’s instagram. These posts are designed to interact with the target audience, as well as entertain them and inform them of upcoming work. So far, we have introduced the idea that something big is coming, with behind the scene photos, followed by a teaser trailer for the music video and album. This pulls the audience in and is the begining of Maeve’s campaign. We also inculded a Synergy with spotfiy, showing that Maeve is a well known artist with a large following. This is a real thing that is on accecible to artists, so Maeve having this on her instagram shows she is extraordinary.

After running through this checklist, I realise we still have a lot to do, but I am happy with what we have come up with so far.

Targets:

• Find ways to make Maeve look more extra ordinary, perhaps her participating in an activity that is considered more normal.
• Post the tour poster
• Do a Q&A with fans so that she is communicating with them more
• Show Maeve is selling physical copies