Here we have draft 2 of the music video. It is still a very rough cut and has a lot of gaps which we will fill in over time. But, we do now have what we were aiming for: two different personas for the main star. She appears both angelic and murderous in the clips and at the end we edited the video to the beat. This created the atmosphere of panic and anxiety as she runs from the police. The clips are a bit dark so hopefully we find a way to lighten them.

Self Assessment

• We should make sure she knows the lyrics better as we struggled finding good clips.
• Take more shots without flashing lights as they could be useful and we can always edit in post production.
• It may be useful to try and do some research to improve our skills in editing.
• Get more location shoots with different looks to blend the opposite personas better and create more of a narrative.
• Add more clips from the second shoot.

Self Assessment – Previous Students’ Work

Below is a music video from a previous student that I am assessing in order to get a better understanding of what they did so well and how they incorporated all the conventions of a music video. I chose this video as I think it is similar to ours in terms of themes and genre. The video has a smart way of inserting a more violent underlying theme, while still keeping the video dainty and femenine.

• Their mise en scene is consistent and reflects the genre perfectly, I would assume is is indie/ indie pop.
• They use ann effective variety of shot distances, I especially liked that they used a drone as it shows great skill in camera work and conveys their fairy-like genre.
• The effects are well choses, the pink-glowy filter creates an overall feeling of the video and gives the video an overarching theme.

Targets for myself:

• Include more props in our video that tell the story and imrove the narrative. How are the target audience going to be aware of what our narrative is?
• Film a wider variety of distanced shots, The Love Club used a clever amount of distanced shots, from extreme wide shots to close ups and I think our video needs more of that.
• Use more filters in post production to convey the genre and vibe of our music video. I really liked the slighly blurry filters as they gave the video a more angelic feeling, but we could also use darker filters to enforce the evil side of our star image.

Moving on, I am looking forward to using the inspiration drawn from this process on my own music video and creating a better narrative for our star image and genre.