This is our mission statement and marketing strategy for our artist, Maeve. This presentation touches on who are target audience is, our call to action, as well as what our similar competition is. We can analyse them to see what it is we should be including in our Digipak and Social Media Page.

After completing this, we have a better understanding of what our aim is for Maeve and how we will produce a range of media’s that will touch her target audience on a personal level.