Here is our final draft of the social media page. We have added a number of features

Stories:

Action Aid

Adolescence

Merch

Killing Boys

BTS

Q&A

Website:

For our second draft of the social media page, we added three new posts, as well as some stories that show more about the artist and give the audience more information.

The new posts consist of Maeve being on the cover of Vogue, showing she is an extraordinary celebrity, and juxtaposing with another post of her being more ordinary playing guitar. Our final post is a GIF from the music video, something that acts a small teaser and that fans can recognise as one of the artists favourite shots.

In our stories, we have been able to show different sides of Maeve.

This shows that Maeve is charitable. She is offering her net proceeds from all sales and streams of her song Kiwi, from her latest album. This shows her audience that she cares about people and is kind, and even pushes them to listen to her music more, in order to help others.

She also did other things, such as Q&A’s, in which she answered questions thats her audience were dying to know. She is engaging with her audience and informing them at the same time by answering their questions such as what she likes to do in her spare time?

This gives the persona she is both an ordinary and extraordinary girl.

Moving on, I have more targets to set for our group, but I am proud with how far we have come and how professional our work is. starting to look. It really seems as if we are bringing Maeve to life.

Teacher review:

Targets:

• Create a website
• Create merch and tickets for sale
• promote. gigs/upcoming tour to keep fans on toes

Below is the first draft of our social media page for Maeve.

< click here to view Maeve’s instagram

As shown above, we have created a series of posts that you would often find on a celebrity’s instagram. These posts are designed to interact with the target audience, as well as entertain them and inform them of upcoming work. So far, we have introduced the idea that something big is coming, with behind the scene photos, followed by a teaser trailer for the music video and album. This pulls the audience in and is the begining of Maeve’s campaign. We also inculded a Synergy with spotfiy, showing that Maeve is a well known artist with a large following. This is a real thing that is on accecible to artists, so Maeve having this on her instagram shows she is extraordinary.

After running through this checklist, I realise we still have a lot to do, but I am happy with what we have come up with so far.

Targets:

• Find ways to make Maeve look more extra ordinary, perhaps her participating in an activity that is considered more normal.
• Post the tour poster
• Do a Q&A with fans so that she is communicating with them more
• Show Maeve is selling physical copies

Marketing Research:

Charli XCX’s marketing strategy consisted of her archiving all of her instagram posts and announced to her fans a zoom call in which she released the details of her album. Clearing her feed gave more attention to the album and raised excitement in her fans as it was a rather big move. Each week she had a zoom call with different major celebrities, such as Paris Hilton, who would bring their audience over and introduce them to Charli’s music. Charlie also focused on audience engagement an extreme amount, by letting fans pick tracks and album art, as well as getting fans to send in submissions to be in her music video.

In light of their new album, Coldplay created a website for their Asian fanbase across seven countries. Fans were able to login to the website to enjoy the playlist on Spotify. The website consisted of a map that would light up in different countries the more streams they got which made the fans competitive while listening. This helped increase streaming consumption and broadened their fanbase across Asia.

Liza Anne‘s marketing involved a complete transition of her star image, from a more simple girl to a confident indie rocker. They released a new track with a fresh look and new aesthetic, including a new logo. Several months later the campaign for ‘Bad Vacation’ was released, including a website with a California motel-esque theme that showed everything from her merchandise to upcoming music. This was followed by a music video that included a dance, something which was later made into a tutorial for other fans to do. Liza also created an Instagram interview series in which she spoke on mental health awareness with multiple other artists.

Marketing Campaign:

After looking at other artists campaigns, we as a group have to create a campaign for our social media page in which we provide information on our artists music and engage in social interaction with our audience. This will include things such as teasers for our video and digipak which will attract our fanbase. We have to make sure our artists genre and branding is both ordinary and extraordinary to create a balance between being a star and being a human being.

To begin the social media page, I first have to be aware of the conventions of a social media page. Below, I have decoded Olivia Rodrigos Instagram so that I can get a basic understanding of what I should be including in our groups social media page.

From analysing this page, I have identified we have to create a number of posts such as teaser trailers, album photos, and brand deals, as well as more normal posts to show she is relatable. While doing this we have to make sure we are building upa brand for her and staying true to her star image and genre.