Genre is simultaneously an act of similarity and difference.

Two of the theorists you should understand and be able to quote, apply and analyse for the Concepts 1b section of the exam are Lacey and Altman (Page 13/14 of the Theory Booklet). You may get a question on genre and how one of the products was ‘generic’ i.e. it followed set patterns, conventions and ideas to fit the genre of music in order to appease its fans.

Lacey’s ‘Repertoire of Elements’ (recipe of ingredients) contribute towards the following ideas of how genre is classified according to Altman.

• Blueprint
• Label
• Contract
• Structure

Remember, it’s all about the Victoria Sponge and the consumer’s expectations in relation to the Chef’s recipe.

Later in the week you will be specifically researching the conventional cinematography associated with your particular genre and making a visual shot list based on your findings. This will help you ensure that your music video fits its genre.  That said, remember, genre is all about similarity and difference.  Your music video needs to satisfy audience expectations but it needs to be imaganitive, unique and creative so you will have to develop and challenge the conventions too.