How do your products engage with the audience and how would they be distributed as real media products?

After you have completed your reading and research and compiled some good ideas about audience engagement and distribution, respond directly to the following questions in your vlog:

Part 1 – Target Audience

• Who are your target audience?
  • What are their ideologies? (demographics, psychographics, audience segmentation eg tribe wired etc)
• What is your brand identity / missions statement? (genre, star image)
• How does the design / content of your three products fulfil your audience’s uses and gratification (Blumler and Katz but you don’t need to reference them directly – just use the terms)?
• How do the products speak to the audience and try to create a relationship with them? (AIDA, B + K, genre, star image, Hall)

Theory / terminology:

• Hall (audience – encode, decode, ideology, demographics, psychographics, preferred reading, negotiated reading, oppositional reading)
• Dyer (star image – metanarrative, ordinary, paradox of the star, extraordinary, present, absent)
• Blumler + Katz (personal identity, social interaction, information, entertainment)
• Lacey (predictable pleasure, repertoire of elements, contract, blueprint, label, conventions)

Distribution and Marketing

• Which record label would suit your star / brand?
• What marketing strategies would you use to create buzz around your album launch?
• How would you reach your target audience?
• How are you likely to make your star / album profitable?

Theory / terminology:

• target audience, budget, distribution, marketing, social media, download, streaming, guerilla marketing, personal appearances, live performance, festivals, press releases, advertising, online, viral marketing, profile, independent, major record label. Read the blog posts to get some ideas.

USE THE FOLLOWING CLIPS TO INTRODUCE YOUR VLOG and EDIT ON WEVIDEO

• APPRENTICE INTRO AT THE START AND CUT TO YOUR VLOG.
• APPRENTICE OUTRO AT THE END OF YOUR VLOG.