Month: October 2021

Digipak Conventions Analysis

olliethomas on

For This task I had to get an album front and back cover from a band in the indie rock genre and analyze the conventions, details, themes and other things done to convey a message and be appealing to the target audience.

Here is my conventional analysis!

Overall I found this task very useful as it has helped me to think how I will structure my own Digipak and what things I will use to create the desirable brand image I am looking for. This task has shown me how people who are established in the genre have created their brand image and it has given me insight into how everything needs to be relevant and correlate and how I need to make things stand out.

The Look Book – The Package

olliethomas on

For this task we researched many different indie rock bands in order to identify their inspirations and themes within the genre. We found a lot of common features which we intend to utilise in our own Digipak. We researched via google and captioned some of the images describing key features and conventional details.

Here is our Look Book!

Made with Padlet

This task was very useful as it has given us a large amount of influential material in one place which describes the look and feel we are trying to convey to a tee. This Look book has shown us the there is a repertoire of elements that these bands use which seem to be a retro or minimalist and simple look for their material. This helps establish the bands brand image and to appeal to the target audience as much as possible.

Our Mission Statement – The Package Brand

olliethomas on

Introduction

Moving on from our music video we now have to make our digipak and social media page. We have been researching bands in the same genre and we have been modelling our ideal audience member down to the finest details. We have found common themes and conventions used by other bands and we have formed our mission statement and unique selling point based off of those things.

Reflection

This task was a great insight on how our audience views our brand image and star image. This has helped us understand what our fans want and how we can innovate so we have a unique selling point as well as conventional features. This task has helped me understand our audience better and this has enabled us to write a mission statement which appeals to the audience and is a recognisable brand image. This post has taught me the importance of branding and really selling the star image to the audience, It is vital that our design is coherent or you risk getting lost in translation or not having a majority of audience members see your media due to it not visually appealing to them or they don’t believe it will be something they will be interested in as it doesn’t contain the repertoire of elements which appeal to them so they are not interested.

Music Video Final Draft

olliethomas on

Here is our final draft for our music video!

Overall I am very pleased with how our music video came out, we took onboard the criticism given to us by our peers, professionals and teachers and integrated them into the final version of our product. Our video has gone through a lot of changes but I think we have ended up producing a professional and enjoyable video.

Teacher Feedback – Screencastify

olliethomas on

Here is our teacher feedback on our second draft of our music video!

Summary

After watching our feedback video we have really been able to think about what we need to improve on and what is good. Following what our teacher said it is clear that we have some very solid performance shots which are synced well and have a well thought out cut time which lands on beat with the music. Our editing pace is chosen well and also reflects the feel of the song. Overall we can confirm that our performance is the best part so far but we need to diversify the showcasing of instruments and not use the same shots. Some suggestions we have taken on board for draft three is the further establishment of the girl in order to make it clearer her importance and link to the other half of the narrative. We where also told that we should re-use the fast pace of edit idea at the end of the video as to bring back original themes and to wrap the video up nicely.

 

Improvements to take away

  • Make sure the use of effects is relevant (done correctly in the video just not the best places for them)
  • Sharpen effect (Grain) isn’t used anywhere else in the video so no need for it
  • Don’t whip pan to castle if it has no relevance
  • Different shots of the performance, good amount just a wider range if angles
  • Make the stabbing scenes more obvious and fast pace in order to express severity and urgency
  • Far more establishment of the girl and the props surrounding her, mainly at the start, mainly things such as knife, face and doll

Overall I think this feedback has been useful as it will make our video better and has given us more ideas on how we can improve and how our video can be more understandable and easily watched.