Category: Digipak

Evaluation

We managed to get all the images we need within one shoot, we used flash photography and tried to experiment with different lightings which led us to concluding that ambient lighting fit our genre and themes the best. We used the black studio and we got a variety of shots such as mid shot, long shot and experimented with different depths of fields.

We had a very creative process for our shoot which involved staining paper with teabags and writing many letters and scrunching them and I think it turned out really well and the Mise En Scene was effective.

What went well?

• The shoot was very smooth and quick with little to no confusion or downtime when using the equipment.
• We planned very meticulously and knew exactly what we wanted.
• We got a variety of shots.
• Got enough photos so we had a lot of choice.

What could be done better?

• Make sure that the camera was focused properly from the start.
• Try more angles just incase.
• Use more depth of field as the stuff we did with it was very cool.

Overall this task was very useful as by reflecting on the shoot we know what can be done differently or better next time. It also helps me to see where we lost time or where inefficient and it shows us how well we planned.

Below is the final draft of our Digipak. We bared in mind the criticisms we received from our teacher and peers and used them to enhance our final product. We believe our product is representative of the genre and it illustrates its themes and ideas accurately. We found our audience had a mostly preferred reading already but with the tweaks we added I am happy with the product that resulted.

We have made good progress from our previous draft and we have made some good changes to our digipak. Our group is working smoothly and efficiently and there are only a few more things which need to be done to make our product final.

Click on the first Image to see them all.

Some of the changes we have made include:

• Made side designs of the album name
• Minor adjustments to the size of inside page images
• Added effects to the band name
• Moved the band name to the middle of the page.

Teacher feedback

What was good?

• Solid Concept
• Good use of depth of field
• Mise En Scene used well, mainly props
• Well shot and framed photos

What can be improved?

• Make the band logo bigger and more in the middle
• Improve visibility of the track list
• Add a frame around the front cover photo
• Add spines
• better framing on inside covers
• Add the barcode and copyright information
• Alter the coloration of the band name

Reflection

We are very happy with how our Digipak is going, we have adjusted the graphics and colour palette o make our digipak more conventional and appealing and we have made good progress in becoming more desirable to our target demographic and being more conventional. We have developed our star image and brand well and with the feedback we have received I am optimistic for Draft 3.

 

For this task we drafted up our Digipak. We think it went very well and have a really solid vision for our product. We decided to use a more detailed image for our front cover and used a blur filter around the outsides in order to create a depth of field effect. We created a logo using a warp effect which gave it a wave effect which synergies with the name turning tides. I like where we are so far and think we are well on track.

 

Here is Our first draft of our Digipak. Click on first image to see all.

Self Assessment

After the first draft was complete we where tasked to do a self assessment. Here is my self assessment slideshow.

Some improvements for next draft:

• On the inside covers make sure they are similar sizes so they are align and one side doesn’t look jarringly bigger than the other.
• Adjust the positioning of the band name as it could stand out more.
• Add more effects on the band name to make it work better with the front cover as it can look a little bit out of place.
• Create side panels and spine.
• Add bar codes, copyright information and Record label logo.

Overall I am really liking how our Digipak is shaping up. It combines lots of the elements we where hoping to use and ,at its current stage in draft 1, is much better than any other products we’ve made at such an early stage. I am really liking how all our covers fit together and have a clear theme whilst still being different. I am happy we used a more creative approach as opposed to a digital one as it means there is less time spent using indesign and photoshop to design things. Saying this, I really like the creative/graphics stuff we have done so far as it really compliments our Digipak. I believe this product to be easily marketable to our target audience and when its combined with our music video and social media page it will really create a good brand and star image and integrated advertising. I am ware there are improvements to be made but we are making steady progress and know what we have to do so I’m look

ing forward to seeing the big final package.

Our most recent shoot was for our digipak, this shoot was admittedly far more meticulously planned than any of our other shoots. In this shoot we knew exactly what we wanted to gain from it and we managed to obtain all the shots we wanted as well as a variety of angles, distances and use of depth of field. This means that we have a very broad range of shots to choose from when designing our digipak and we have a good variety of elements to utilize to remain relevant to our genre.

Here are my favorite shots from the shoot!

In conclusion my group and I fully believe this to be one of our most successful shoots which has made our digipak process far easier to go through than any other shoots. This shoot was planned well, organized properly and overall communicated very well between our group. I think it is evident now that our previous mindset of planning a bit but winging some of it was not the way to go and this shoot has really taught me the most streamlined and effective way to go about this work. Our next step is to edit our photos, we intend to use some depth of field ideas so we can make our shots more diverse, we will create a band logo to go on the cover and we will most likely color correct and add more detail or less to the images overall.

We have moved on from the phase of designing our Digipak and we now are planning the shoot and we made this Production meeting agenda in order to aid us in knowing exactly what we need to bring and who is responsible, normally we would have done a risk assessment but this time we where in school with nothing at all risky so we decided not to.

In conclusion I find Production meeting agendas to be vital as they truly aid us in knowing what to do and make the process of preparing for a shoot as easy and quick as possible in an easy to understand format.

For this task we had to draft a Digipak and decide what we wanted it to look like and how we can make it conventional and unique at the same time. We had many different ideas so it was difficult for us to decide on what we wanted but because we had so many ideas that meant there where many good options to choose and develop.

Here is the design we chose for our Digipak. It has a theme of letters and has a link to the album name ‘Letters from nowhere’.

Overall I am very pleased with how this came out, I like our theme of letters and how the song names are in the letters and the letters content actually reflects the songs. This creates a real narrative for our album overall and creates a good star image for our band. The conventional ideas within our genre is either minimalist or retro look, our design breaks those conventions a little bit but I think it is still faithful and it’s deeper meanings are a staple of the indie rock genre.

 

 

 

 

 

 

For This task I had to get an album front and back cover from a band in the indie rock genre and analyze the conventions, details, themes and other things done to convey a message and be appealing to the target audience.

Here is my conventional analysis!

Overall I found this task very useful as it has helped me to think how I will structure my own Digipak and what things I will use to create the desirable brand image I am looking for. This task has shown me how people who are established in the genre have created their brand image and it has given me insight into how everything needs to be relevant and correlate and how I need to make things stand out.

For this task we researched many different indie rock bands in order to identify their inspirations and themes within the genre. We found a lot of common features which we intend to utilise in our own Digipak. We researched via google and captioned some of the images describing key features and conventional details.

Here is our Look Book!

This task was very useful as it has given us a large amount of influential material in one place which describes the look and feel we are trying to convey to a tee. This Look book has shown us the there is a repertoire of elements that these bands use which seem to be a retro or minimalist and simple look for their material. This helps establish the bands brand image and to appeal to the target audience as much as possible.

Introduction

Moving on from our music video we now have to make our digipak and social media page. We have been researching bands in the same genre and we have been modelling our ideal audience member down to the finest details. We have found common themes and conventions used by other bands and we have formed our mission statement and unique selling point based off of those things.

Reflection

This task was a great insight on how our audience views our brand image and star image. This has helped us understand what our fans want and how we can innovate so we have a unique selling point as well as conventional features. This task has helped me understand our audience better and this has enabled us to write a mission statement which appeals to the audience and is a recognisable brand image. This post has taught me the importance of branding and really selling the star image to the audience, It is vital that our design is coherent or you risk getting lost in translation or not having a majority of audience members see your media due to it not visually appealing to them or they don’t believe it will be something they will be interested in as it doesn’t contain the repertoire of elements which appeal to them so they are not interested.