The Look Book – The Package

For this task we researched many different indie rock bands in order to identify their inspirations and themes within the genre. We found a lot of common features which we intend to utilise in our own Digipak. We researched via google and captioned some of the images describing key features and conventional details.

Here is our Look Book!

Made with Padlet

This task was very useful as it has given us a large amount of influential material in one place which describes the look and feel we are trying to convey to a tee. This Look book has shown us the there is a repertoire of elements that these bands use which seem to be a retro or minimalist and simple look for their material. This helps establish the bands brand image and to appeal to the target audience as much as possible.

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