Month: December 2021

The other day we made our social media page, we have implemented elements from our digipak and music video into it so that we can tease and advertise using things related to the band which ties into our brand image. We created a new logo and have other things we are waiting to post in the works and these link in to our brand image and recognition as we want people to be able to identify us through logo alone. We have researched other social media pages in our genre and some common features are stories featuring merchandise, albums and singles. We also found they all had a color scheme which matches their whole theme.

Here is our social media page so far

 

Here is a link to our instagram page:

https://www.instagram.com/turning.tides.official/

After the creation of our social media page we needed to see whether or not we where using or breaking conventions and how well our social media page fared against bands in the same genre.

Here is my self assessment sheet

 

Reflection

Overall this task was very useful as it has helped me further consider what needs to be done to develop our bands brand and star image. It is important that we include a repertoire of elements in order to engage and entertain our audience, this post has helped me to see what further progress is needed and how our current work can be improved.

Here is a Screencastify of our analysis on Catfish And The Bottlemens Instagram page.

To truly understand our genre we researched other bands within it to see how they portrayed themselves. Most notably, we observed Catfish and the bottlemen as the original artist of our music video. We noted the features they used to create a comprehesive and engaging social media page and created a screencastify to explain further the key conventions used. This task has helped a lot with the creation of our own social media page as it has enlightened me on how to create a successful one in the particular genre we have chosen.

 

Here is a timeline for our social media posts!

We had a look at other bands in our genres social media posts and by analysing these we have coordinated a plan of our own for the promotion of an new upcoming album for our social media page. In order to be successful we had to consider some media theories such as the uses and gratifications theory, by implementing this theory we can appeal to our audience and give them many reasons why they would engage with our social media page. We where also conscious of the paradox of the star in which the star must be shown as both ordinary and extraordinary, we considered this and decided we should try and show our artists doing day to day things in order to make our audience feel included and gives a sense of relatability. As fans of the band the audience want to know more than just band related things so a dive into their real lives creates a far more engaging experience for the consumer.

 

We could use the Biffy Clyro example as a good marketing strategy that we could use as a lot of it was based around instagram.The subtle releasing of different parts of an image to creat a whole image is a great suspense building idea, we can use a similar idea but based around letters as that is the theme of our album.

Overall this post was handy as it has helped me to visualise some ways in which we can execute our social media page and now we have a rough guideline of what our plan is for the weeks to come.