Here is a timeline for our social media posts!
We had a look at other bands in our genres social media posts and by analysing these we have coordinated a plan of our own for the promotion of an new upcoming album for our social media page. In order to be successful we had to consider some media theories such as the uses and gratifications theory, by implementing this theory we can appeal to our audience and give them many reasons why they would engage with our social media page. We where also conscious of the paradox of the star in which the star must be shown as both ordinary and extraordinary, we considered this and decided we should try and show our artists doing day to day things in order to make our audience feel included and gives a sense of relatability. As fans of the band the audience want to know more than just band related things so a dive into their real lives creates a far more engaging experience for the consumer.
We could use the Biffy Clyro example as a good marketing strategy that we could use as a lot of it was based around instagram.The subtle releasing of different parts of an image to creat a whole image is a great suspense building idea, we can use a similar idea but based around letters as that is the theme of our album.
Overall this post was handy as it has helped me to visualise some ways in which we can execute our social media page and now we have a rough guideline of what our plan is for the weeks to come.