Our most recent shoot was for our digipak, this shoot was admittedly far more meticulously planned than any of our other shoots. In this shoot we knew exactly what we wanted to gain from it and we managed to obtain all the shots we wanted as well as a variety of angles, distances and use of depth of field. This means that we have a very broad range of shots to choose from when designing our digipak and we have a good variety of elements to utilize to remain relevant to our genre.

Here are my favorite shots from the shoot!

In conclusion my group and I fully believe this to be one of our most successful shoots which has made our digipak process far easier to go through than any other shoots. This shoot was planned well, organized properly and overall communicated very well between our group. I think it is evident now that our previous mindset of planning a bit but winging some of it was not the way to go and this shoot has really taught me the most streamlined and effective way to go about this work. Our next step is to edit our photos, we intend to use some depth of field ideas so we can make our shots more diverse, we will create a band logo to go on the cover and we will most likely color correct and add more detail or less to the images overall.

We have moved on from the phase of designing our Digipak and we now are planning the shoot and we made this Production meeting agenda in order to aid us in knowing exactly what we need to bring and who is responsible, normally we would have done a risk assessment but this time we where in school with nothing at all risky so we decided not to.

In conclusion I find Production meeting agendas to be vital as they truly aid us in knowing what to do and make the process of preparing for a shoot as easy and quick as possible in an easy to understand format.

For this task we had to draft a Digipak and decide what we wanted it to look like and how we can make it conventional and unique at the same time. We had many different ideas so it was difficult for us to decide on what we wanted but because we had so many ideas that meant there where many good options to choose and develop.

Here is the design we chose for our Digipak. It has a theme of letters and has a link to the album name ‘Letters from nowhere’.

Overall I am very pleased with how this came out, I like our theme of letters and how the song names are in the letters and the letters content actually reflects the songs. This creates a real narrative for our album overall and creates a good star image for our band. The conventional ideas within our genre is either minimalist or retro look, our design breaks those conventions a little bit but I think it is still faithful and it’s deeper meanings are a staple of the indie rock genre.

For This task I had to get an album front and back cover from a band in the indie rock genre and analyze the conventions, details, themes and other things done to convey a message and be appealing to the target audience.

Here is my conventional analysis!

Overall I found this task very useful as it has helped me to think how I will structure my own Digipak and what things I will use to create the desirable brand image I am looking for. This task has shown me how people who are established in the genre have created their brand image and it has given me insight into how everything needs to be relevant and correlate and how I need to make things stand out.

For this task we researched many different indie rock bands in order to identify their inspirations and themes within the genre. We found a lot of common features which we intend to utilise in our own Digipak. We researched via google and captioned some of the images describing key features and conventional details.

Here is our Look Book!

This task was very useful as it has given us a large amount of influential material in one place which describes the look and feel we are trying to convey to a tee. This Look book has shown us the there is a repertoire of elements that these bands use which seem to be a retro or minimalist and simple look for their material. This helps establish the bands brand image and to appeal to the target audience as much as possible.

Introduction

Moving on from our music video we now have to make our digipak and social media page. We have been researching bands in the same genre and we have been modelling our ideal audience member down to the finest details. We have found common themes and conventions used by other bands and we have formed our mission statement and unique selling point based off of those things.

Reflection

This task was a great insight on how our audience views our brand image and star image. This has helped us understand what our fans want and how we can innovate so we have a unique selling point as well as conventional features. This task has helped me understand our audience better and this has enabled us to write a mission statement which appeals to the audience and is a recognisable brand image. This post has taught me the importance of branding and really selling the star image to the audience, It is vital that our design is coherent or you risk getting lost in translation or not having a majority of audience members see your media due to it not visually appealing to them or they don’t believe it will be something they will be interested in as it doesn’t contain the repertoire of elements which appeal to them so they are not interested.