Below displays a music magazine which I have researched about to find the intended target audience.

After looking at Mojo’s website and using YouGov.co.uk, I was able to discover more about the Magazine. I determined that the demographics for Mojo magazine was people aged 35 up (mainly Generation X). Men are more likely to read the magazine (with 73.1 % of readers being male) however it isn’t only advertised at men but women as well. The psychographics of the magazine are “for those truly obsessed with music” but with a lot of interests in classical rock. Over the years, Mojo have featured huge musical artists including Queen and the Beatles. With such big main cover stars and lines, this draws in more customers to look at their magazines, increasing the purchases of their media.

From investigating Mojo magazine, it has shown me how important it is to take an interest in your target audience and research them thoroughly. It allows you to plan out your magazine and cover to what your audience want and what is appropriate for them.

For example, if you were to create a music magazine based on opera, your demographics are most likely to be the older generation (probably baby boomers), with the psychographics of people who love classical opera music. You music magazine would then need to cater for that group of people and represent that genre. The front cover may still be conventional, however the language used may be sophisticated with an elegant font for the main cover line. You will then have a well known opera singer (e.g Andrea Bocelli) as your main cover star to draw in the attention of your target audience and then you may have insets to advertise more opera singers featured inside your magazine. This will all attract the specific target audience (of the older generation who love opera) however if you were to include bad language or a picture of a rapper, this would not draw in that segment of audience.

This shows me why researching your specific target audience is so important as you need to know what their interests and conventions are. If something isn’t what they are interested in, then your magazine will not attract them. When creating my own music magazine, I will need to decide on the target audience I am aiming it at and then research them to discover what I should then use to draw in their attention.