Conventional design features of a magazine

Most successful magazines all have the same or very similar conventions. These conventions include:

  • Main cover line
  • Main cover stars
  • Masthead
  • Cover lines
  • Insets
  • Captions
  • Plug
  • Pug
  • Issue/date
  • Price
  • Bar code

Below shows a magazine labelled with the conventions most magazines contain.

Although this magazine contains most of the components, it isn’t as conventional as other magazines. For example, the masthead isn’t as big as it could be; especially compared to others. This could effect how well it grabs the attention of the audience. This magazine also doesn’t contain a pug. A pug is a promotion for something included inside the magazine. (for example: “30 must see movies!”)

From analysing the technical conventions of a music magazine, it has shown me that although magazines can be based on very different genres, they are all constructed in quite similar ways. The more conventions included, the better the magazine is at catching the attention of the audience.

So… How can an image communicate meaning?

From looking at Mise en Scene and Camera Framing, it has made me realize how many different components to a photo you need to consider in order to portray a narrative to an audience.

Mise en Scene forms what the picture is actually of and what is included in it. You need to take into consideration the:

  • Costume
  • Lighting
  • Acting
  • Make up and hair
  • Props
  • Setting

Each of these must link perfectly back to the narrative so that they are not just part of it for the sake of it, adding unnecessary confusion.

In addition to Mise en Scene, the photography techniques are also just as important. We have looked at camera angles, distance, and composition; each creating meaning in a picture.

Every decision made will be important and contribute to the narrative. You may decide on some bright lighting (this being a denotation) and not think of it being that important; however the connotations on this decision may add to the message. For example you may associate bright lighting with joy and excitement. Just a simple decision can play a major role in representing the story to the audience.

This has taught me that when making my media, I will need to plan out each style of photo perfectly otherwise my audience may misinterpret the meaning. Below is an example of how I would plan out a picture. It will be important to do this before even getting the camera out.

 

 

 

 

The Camera Talks

Below displays a mood board with my favourite 9 photos taken with a technique on how we took the photo, a denotation and a connotation. For example, the photo in the middle on the top row is just someone behind a metal gate, however we used it to create a narrative of someone being trapped and alone. We also added the action of her reaching out through the bars which we then focused on with the camera (and made the rest blurry) to add a depth of field. Along with the sorrowful facial expression, this action added to the aura of pain and isolation. This photo is actually my favourite out of all of them as I feel as though the story is being portrayed the best. The darker lighting and location emphasizes the emotion of sadness and the black clothing she is wearing also fits in with the narrative. I also really like the depth of field and how the camera has focused on the hand reaching out. It captures and draws in the audiences attention; making it very striking to look at.

Although the actors are the same in each photo, the use of Mise en Scene and photography techniques allow each image to tell its own individual narrative; creating different emotions and ideas.

 

Technical Camera Terms

After looking at Mise en Scene,  we were finally ready to start picking up a camera and looking at how the different camera angles, distance and composition helps to contribute in telling a narrative in media. We also looked at how the f spot, shutter speed and ISO affect the photos being taken.

CAMERA ANGLES: These are very important as they show the position of what you are taking a photo of. They allow a story to be told just from where the photo is being taken from. For example, if you are taking a photo up high looking down on something, it presents the object you are taking a photo of as very vulnerable and weak. If you are looking from the cameras perspective, it gives the sense of power and strength.

DISTANCE: This is also very important and contributes massively to the narrative. For example, if you were creating the idea of loneliness, the biggest impact would be a long shot (LS) or extreme long shot (ELS) with a singular person in it. However, if you were to take a close up (CU) or middle shot (MS) of a person, the seance of loneliness may then be lost as the background of the photo is not necessary seen.

COMPOSITION: This allows the photos being taken to have a structure to them, allowing them to tell the story without confusion. The “rule of thirds”, splits the photos up into 3 rows and columns, allowing each section to portray something different. This rule prevents the picture from becoming too confusing and crowded; preventing the story from being understood. Lead space is used to also add meaning. For example, if someone was in the bottom left corner but looking towards the top right corner, lead space may be used in the right of the image to suggest them looking at something specific. If no lead space was used, the story may become difficult to understand. Depth of field is another composition technique used and allows the attention of the audience to be drawn to something specific by making the rest of the photo blurry. This technique is created by altering the f spot setting on your DSLR camera, depending on what you want to focus on.

Once we understood the different photography techniques and settings on our cameras, we then experimented with them around school. As well as using the correct camera angles, distance and composition, we also had to remember to consider Mise en Scene and the story which we were trying to convey.

Below are the photos that we took.

From experimenting with our cameras, it has shown me that when creating my music magazine, I will have to consider the use of the camera as well as Mise en Scene. It isn’t just the costume, acting and setting that is important, but the lighting and camera techniques as well. All components will need to be decided carefully otherwise if one is slightly wrong or vague, the narrative may become misunderstood.

My image that uses mise-en-scene to communicate meaning.

We were allocated a genre of music (Indie) which we then looked at into detail. (costumes, body language, sound, make-up, etc)

We discovered that the Indie music conventions are an independent pop group or soloist, usually having instruments including a drum base and acoustic guitar.  The genre creates the feeling to consumers of a carefree and laid-back style, giving the audience an escape from their busy and stressful lifestyles.

Mise En Scene of Indie Music:

  • Costumes: are very dull and washed out colours. They often wear shirts, oversized jumpers and skinny jeans.
  • Lighting: is quite bright contrasting with the dull colours which they wear.
  • Actions: are quite relaxed and chilled. Many artists are seen with hands in pockets or with their arms crossed. Their posture is quite slouched suggesting they don’t take things too seriously.
  • Make-up: is very natural. Some females are seen to have eyeliner but other than that, nothing too extravagant. Hairstyles are also very natural. Many have their hair down without any style. This presents their natural and unique style.
  • Props: are scarce. Other than the odd drumsticks or guitar being held, they are only really seen as themselves.
  • Setting: the locations of the photographs the artists are seen in are usually plain backgrounds. They are quite often in front of a white wall or sometimes seen in a wooded background.

Below displays a mood board with all of the ideas about Indie music we came up with.

Made with Padlet

 

After analysing the conceptions about the genre “Indie”, we then tried it out ourselves. We styled our model with a hand draw tee-shirt (to present individuality and quirkiness), black skinny jeans, and a worn, dull jacket. We used no make-up and left their hair in its natural form (messy curls) to portray the relaxed and chilled out vibe. For props, we also used some sun glasses and an acoustic guitar.

Once we had finished styling, we then got our peers to give connotations on our artist. Below shows the feedback we were given:

We were very happy with the feedback given as the words reported back to us included chill, lazy and relaxed. This was the exact vibes we were trying to accomplish. However, one of the words were “bored” which although links into the theme, could also be something negative. As a producer, we would need to make sure that we were achieving the right emotion but at the same time making it interesting for our audience. If we made our artist seem too boring, then the audience of our music wouldn’t be intrigued as it is not very appealing to look at.

From this feedback, it has made me realise that when creating media (for example when making my music magazine), you need to make sure that the message you are trying to portray is being understood by everyone. Although you may associate one thing with another, other people may not make this link. This could prevent the message from being understood. For example, I may link the colour red with love, however other people may link it with blood. This shows why you have to decide on everything carefully so the meaning is not perceived wrong.

We then continued onto the photo shoot where took many photos at different angles and lightnings. If you click on the image below, it will relocate you to a file which holds all of the photos we took.

Out of all the photos taken, below shows my favourite one. I chose this as I felt it portrayed the genre most successfully.

I chose this as my favourite photo as although it doesn’t include any props or accessories, the lighting and body language of our artist fits perfectly with the Indie genre.

The facial expression are very poised (not a smile but also not frowning); adding to the relaxed and chilled out mood. Their head is turned away from the camera, with their eyes following that direction as well. This creates the idea that they are looking ahead of them, possibly referring to the future they will have. Their body language is also not too upright, presenting their carefree vibes.

The fact that there are no props in this shot adds to the natural and simplistic look. All concentration from the audience will be focused on the actual artist instead of something less important. This simple look also allows the colour of the jacket to pop, showing off the worn, dull colours. This distinguishes the “Indie” genre massively as these colours are one of the main associations with it.

The lighting of the picture is relatively bright (brighter than some of the other photos), lightening up the mood and tone of the photo. Some of the other images were almost too dark that they dampened the aura, making it seem less Indie and more depressing.

Print Media that Communicates Meaning

Mise en Scene is essential to portray meanings in media. It consists of six elements which are:

  • Costume
  • Lighting
  • Acting
  • Make up
  • Props
  • Setting

Below shows a poster which I have annotated, showing how these different elements are used to create different meanings.

From looking at Mise en Scene,  I have learnt that when creating my music magazine, I will have to consider all 6 components. For example:

  • Costumes: I will have to decide on what costume the people featuring in the magazine will wear. This will present not just their personality but will reflect the music that is being advertised.
  • Lighting: I will have to consider how bright/dark and the colour of the lighting that the photos in my magazine will contain. This will reflect the mood of the music featured.
  • Acting: I will have to decide on the proxemics and body language of my actors to present the correct message my magazine is trying to reflect.
  • Make up: I will need to chose the correct make up and hair for my actors to wear so that they fit in with the theme of my magazine.
  • Props: The props that will feature in my magazine will also need to present a story that matches the music being advertised.
  • Setting: The locations where the photos taken (that are used in my magazine) will need to be thought out so that it fits in with the theme and style. If not, it will become confusing to the audience.

So…I’m a media prosumer

Everyone consumes (and creates) media daily. Whether it is in the form of Entertainment, as a Social Interaction, through Personal Identity or receiving information. These four reasons were created as a theory by Blumler and Katz in 1975. This is called the “Uses and Gratification” of media. 

Informative media:  includes things such as News Reports (such as BBC News), Newspapers (e.g the Guernsey Press) and Radio Stations (including Radio 1 and Island FM). They should educate, give advice and inform people on past, present and upcoming events.

Personal Identity: should reinforce personal values and should explore one’s personality. Media included in this group should be things such as Social Media (including Instagram, Facebook and Pinterest), Music apps (such as Spotify) and Online shopping (including websites such as ASOS).

Integration and Social Interaction: should identify yourself with others and should form relationships through integration. Media included in this category should include social media (e.g Facebook, Snapchat and Instagram) and also TV series and shows. (including reality such as love island. This will create gossip with friends and family about the media.)

Entertainment: this media will act as an escape and an emotional release. It should fill your time with enjoyment. Media in this category will include Reality shows (e.g dance moms), Netflix, Social Media, Films, Magazines, etc.

Most types of media (especially successful pieces) will fit into multiple groups; not just the one. For example, Radio 1 is included in Entertainment, information and Social Interaction.

From looking at Blumler and Katz’s theory, I have realised that when creating my music magazine, it will not only need to be informative, but will need to fit into another category such as entertainment to make my piece of media successful.

Below shows a collage of how I use and create media. It also shows the categories (from Blumler and Katz’s theory) which the media fits into. 

The Media Ecology. Map of concepts and mediascape.

Ecology is the relationships between the different components in an environment. For example, in terms of nature, ecology is “the symbiotic relationships within an ecosystem”. The water cycle is also an example of ecology. If one part (e.g evaporation) doesn’t work, then the whole system will become broken.

Below is an example of our own ecosystem that we created. Each part relates to another to support. For example, the school (in the top right corner) educates children. When the children have grown old enough, they are able to get jobs in the reservoir to produce clean water for drinking, they can get a job in the prison which protects civilians from criminals, they can work in the farming industry to provide food for everyone, etc. Without the school being part of the town,  non of the other sections will function as well.

Media Ecology is “the study of media, technology, and communication and how they affect human environments”.

There are eight components of media ecology; each as important as one and other. These are:

  • Institutions
  • Audience
  • Money
  • Technology
  • Creators
  • Social Media
  • Government
  • Distribution

Without one and other, media ecology cannot work as effective or as safe as it could. You could argue for each section why it is the most important. For example:

Money is the most important category as without money, the media would not be able to be produced or distributed, meaning there is no need for the creators. Due to no media being made, the institutions would be making no revenue and so they may as well not exist.

HOWEVER, you could also say that:

Audience is the most important category as without an audience, there would be no need in making the media in the first place, making the creators job and the institutions pointless. No technology would be needed and the media would not need to be distributed.

You could justify an argument for all the different parts.

Below shows how the component “distribution” is connected to all the other sections.

From analysing media ecology, I have realised that when making my music magazine, I will need to make sure I look at the components and they all work together. For example, I am aware about the laws relating to media, I know how my music magazine will be distributed, I look at how much it is to create the media and how much it will be sold for (to make sure I am making profit), etc.

Below shows all the different components of media ecology and how they are connected to one and other.

 

So… Hello Media Studies

Through media studies, I am hoping to learn more about how to create profession media, how and why it is produced and how it effects our day to day life. The skills I have already gained that will help me during media studies are; time management, organisation, teamwork and creativity. I am hoping to learn and improve more skills such as communication, editing, photography and adaptability skills, which I can also transfer and use in other aspects of life.

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