I looked at the way media language is used, through digipaks, to create meaning for it’s target audience. This will help when creating our digipak as we will know which features to include.

The conventional and technical features of digipaks are:

• Album title
• Name of the band
• Typeface
• Colour scheme
• Copyright
• Logo
• Barcode
• Song list
• Bonus tracks
• Record label
• Parental advisory

I found a digipak for an alternative rock band and analysed the way it was used to communicate meaning. This has helped me to know the conventional features of a digipak for same genre as ours.