Teacher Feedback

Above is a screen castify our teacher made, to provide us with feedback on draft 2 of our music video.

Here is a summary of the feedback she gave us:

  • Check the footage at the start of the video as it’s blurry and grainy.
  • Be consistent with the filters on the studio shots throughout the video.
  • Good jump cuts.
  • Zoom in on the shadows with the chain clip. Cut between the two angles.
  • Use scale and position to move the performance shots so our performer isn’t central all the time.
  • Only use narrative over the “Welcome to the, welcome to the” lyrics.
  • Don’t use thee same shot twice – edit it so it appears different – eg. flip it.
  • On the line “see them too” where Min is performing, perhaps try her looking at herself.
  • Remove the dark clip in the wall.
  • Add pace to the edit on the beats when she is banging on the wall.
  • Good editing to the beat.

Specsavers and Digital Greenhouse Feedback

Whilst editing our second draft of our music video, we were lucky enough to receive a visit from members of the creative team at Specsavers and the Digital Greenhouse later on in the week. They provided us with lots of tips and tricks for using Premiere Pro effectively and some great feedback on what we had already done.

One tool that they taught us how to use was the mask tool. This enabled us to make ‘clones’ of our performer and change the opacity of different layers. Our editing has also been made easier by the team teaching us how to use the adjustment layer. This enables us to add an effect to a number of different clips instead of having to apply each separately and trying to match the effect up.

The visit from the Digital Greenhouse was also extremely beneficial as they gave us feedback on our video. One thing in particular we took away from this is that the pace of edit should speed up when the music also increases pace. They also showed us how to correct the lighting in our clips and create an adjustment layer of this lighting so it is coherent throughout the entire video.


Music Video Draft 2

Above is the second draft of our music video, which includes our narrative that we most recently shot. On reflection, this draft has a few strengths and a lot of improvements that need to be made.

What went well:

  • In certain segments, we have edited well to the beat.
  • We have included a variety of shots including close ups, mid shots and jump cuts; just to name a few.
  • We have experimented with effects and filters to coordinate with our genre of electro-pop.

Improvements to be made:

  • Add a title that flickers to announce the title of the song.
  • Use filters and colour correction to make the best out of the grainy and dark shots.
  • Use the filters consistently throughout the video, so the effect looks purposeful, as it’s intended to be.
  • Experiment with transitions between clips.
  • Increase the pace of edit with the song.

Shoot 2 Reflection (Narrative)

In order to capture the narrative shots we needed we decided to conduct two shoots; one in the white studio and one at the German Underground Hospital. We had varying levels of success.

Our shoot in the studio was very unsuccessful with only a handful of shots being captured. We had aimed to get some extreme close ups of the props we were going to use in the next shoot but this didn’t go as we had hoped.

Then we went on to our next shoot which was, thankfully, much more successful. We were able to capture over a hundred different shots, all of which satisfied our storyboard plan, which we were able to refer to during the shoot.

However, during post-production we have found that a number of shots are blurry which means we have less footage to experiment with in our music video. We haven’t chosen to redo this shoot however as we feel we have enough footage and with the new skills we are learning in premiere pro we will be able to make the best of the footage that isn’t as high quality as the rest.

Here are some photos of me and my group out on our shoot at the underground hospital.

Design Skills 2

Whilst working on our second draft of our music video we have developed some new design skills in Premiere Pro.

Firstly, we have learnt to add a neon edge to our performer, which we feel has successfully added to her electro-pop star image. In order to do this we have developed skills working with the lumetri colour scale and the emboss tool.

Another tool we have developed skills in using is the use of markers to aid us in editing to the beat. This has been important in order for the narrative and performance to match up to the lyrics or when there is a key moment in the music.

In order for us to successfully construct our jump cuts, which we felt added to the mysterious and eerie atmosphere in our video, we used the strobe light tool. By layering clips and using this we were able to emphasise a key theme of entrapment.

Finally, a key skilled we have developed is how to use masks. This enabled us to essentially create clones and flip, move and realign them. This had helped to convey key themes in the narrative such as the fact that she is being held hostage by her own fears and emotions.

Video Narrative Story/Shot sheets

To prepare for our shoot, we have planned our scenes and a compiled a visual shot list. This will be helpful to follow when we go out on our shoot so that we feel well prepared and our shoot can run as smoothly as possible.

Our storyboard is not necessarily in order, as it doesn’t matter what order many of the scenes come in as they interlink.

Our storyboard and shot plan.

Narrative Development

The narrative of a music video is important to not be complete as to create enigma, so that the audience are encouraged rewatch the video.

Therefore instead of the structure of a music video being a complete story and having a beginning, middle and end, Todorov proposed that it should follow the structure of an equilibrium, disruption, resolution and the new equilibrium.

A music video can also be categorised in to one of the following, depending on the structure and order of the narrative:

  • Anachronic – the story is out of sequence, including flashbacks and flash-forwards.
  • Episodic – short self contained scenes usually thematically linked.
  • Parallel – cross cutting between two scenes that meet at the climax
  • Linear – runs in chronological order

The narrative can be any one of the following:

  • Amplified – The video links to the key themes and messages of the lyrics and aids them.
  • Disjunctive – The video and lyrics have very little to do with each other.
  • Illustrative – The narrative illustrates the lyrics directly.

In order to prepare for shooting our narrative, we compiled this document of initial planning and ideas for our amplified narrative.

Please click to view the full document.

Design Skills 1

Throughout the process of editing our performance I have developed my design skills in Adobe Premiere Pro. Some of the new skills I have learnt are as follows:

  • One of the first skills I developed was the use of curves to adjust the lighting and colour of some of our shots. We decided to add an effect to some of our bunker shots as they were slightly grainy and then adjust the lighting to make them clearer is certain places. We also experimented with the colour curves for some of our studio shots. We used bright colours such as purple, blue and green in order to reflect the electro-pop genre as typically bright, flashing colours are used.Color grading workflows in Adobe Premiere Pro
  • Another tool that I developed skills in using was the speed/duration tool. This helps to slow down or speed up clips. This has been very useful for the shots that we wanted to be in slow motion such as the shots of our star’s eyes and the pan. We felt these effects added successfully to the mysterious and eerie vibe of the song. Change Clip Speed and Duration in Adobe Premiere Pro CC
  • I’ve also experimented with the effect controls panel. I have developed skills specifically using the scale and position tools to edit the frame of the clip. The scale tool was helpful to zoom in on certain shots if they were important and help emphasise how extraordinary our star is as all focus is on her. This aids her star image and how talented she is. The position tool aided me in positioning our star so she could be seen in the frame and well placed within it.

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