As a class we were asked to watch four individual music videos shown to us by our teacher and use them to reflect on the conventions and techniques, such as lip sync and edit-to-the-beat, used in the industry;
This allowed us to gain a better understanding of what is conventional, as well as showing the different ways in which lyrics can be presented, whether the video consists more of performance or narrative, and whether the narrative itself is illustrative, amplified or disjunctive, as these can all have an impact on how the video is received as a whole.