Video 1 – Part 1
https://drive.google.com/open?id=115a60-4WGbSCW7I3HPpK5ccRM2wjbwv9
Traditional Method of Distribution
- Busking, self managing, small artist
- Noticed by record label
- Music is recorded in studio
- Tape is sent to vinyl factory
- Vinyls are pressed
- Vinyls are distributed to stores and radios
- Customers can buy the vinyls and listen limitlessly
- Artist gains recognition and can grow enough to perform live, continuing to grow their audience
Video 2 – Part 2
https://drive.google.com/open?id=1m8HGsU5vxeFpIfJ6bYdQXlDV-b-Q9INk
Modern Method of Distribution
- Can all be done within home, recording, mixing, editing, publishing, marketing
- Is cheaper quicker and easier
- However a much more crowded marketplace meaning it is more important to be able to stand out as an artist
Video 3 – How the Music Industry works
https://www.youtube.com/watch?v=6fa8lJKTy0I&t=41s
Typical record deal
- Label gives artists an advance ($250000)
- Artist records and sells the album ($10 each giving $5million returns)
- Label takes around 85% of total sales, leaving the artists with the remaining minus production costs and the advance (-$425000 debt)
Video 4 – What is distribution – then and now
https://www.youtube.com/watch?v=71SwPFNi1Xo
Traditional Distribution
- Primarily physical
- Music distribution companies sign deals with artists/labels to have the right to sell the music
Digital Distribution
- Music is now released through streaming platforms and online stores
- Artists receive royalties depending on how much and where music is listened to
- This comes with the benefit of overall increased speed and lower upfront costs, as well as receiving analytics on who’s listening to the music
Video 5 – who are the Digital Distributors – who’s the best and what do they do?
https://www.youtube.com/watch?v=h_futqlZGa8
Focal Digital Distributors
- CD Baby
- 9% commision
- $10 per track
- Distrokid
- 0% commision
- $20 a year