Reflection

What’s the point of this?

• To have a clear and coherent message to communicate across your integrated advertising campaign.
• To clarify the representation of the star so that you can communicate to your model / helpers what it is you’re going for.
• To understand the nature of your target audience and their uses and gratifications in order to deliver them a package which reflects those.

What is a marketing campaign?

Awareness & buzz

AIDA (attention, interest, desire, actions – which should correlate to your audience’s uses and gratifications)