Music Video Draft 3

Above is our complete draft 3 of our music video. his draft contains our new footage of James, instead of Ewan, as well as new clips inserted in different places. We still have a few gaps however with our extra footage we can sort that easily. There are still a few clips out of sync which need to be altered but keeping in mind that we need to be editing to the beat. When editing our draft 3 we used the feedback from both our teachers comments as well as the creative designers from Specsavers to further improve on our work.

Specsavers Feedback:

  • Stabilise first, opening clip so that it’s no longer shaky
  • Making sure we are editing to the beat so that each clip flows smoothly onto the next whilst fitting to the style of the song
  • Relating our narrative clips to our performance allowing them to tell the exact story intended to our audience
  • Zoom in on our model in the performance clips more to give a more personal, engaging feel, this allows the audience to understand who our models are and there intentions throughout the music video
  • Shorten some of the performance clips as they are too lengthly

Teacher’s Feedback- Screencastify:

Our Media teacher, Mrs Cobb watched through our draft 3 of our music video and then recorded a screencastify regarding her thoughts and opinions on our work. She gave both her likes and dislikes which would support us in improving our music video further.

Feedback from our teacher:

What worked well:

  • Opening clip, panning into the song
  • Black and white clips of James and his ex
  • Narrative shots of the couples
  • Performance shots, keeping eye contact with the camera
  • Close up narrative shots, very engaging
  • How obvious the narrative shot of the couple walking on the beach, then being noticed by his ex

What we can improve on:

  • Stabilising first clip
  • Potential split screen where we have the jump cut
  • Use more close up clips so that the audience can engage more
  • Allow both the ladies to look more unlike each other so it is easier to understand who is who
  • When putting pearl necklace on, jump back to the opposite point of view
  • Add more slow motion clips to add a sense of meaning
  • Adjust our narrative jump cut by having 2 clips out of the 4 being longer than the others so that it works well with the edit of the song

To further succeed our music video we are going to amend all of the above as best we can and take on all advice given, in particular we re going to stabilise the first clip and make sure slow down a variety of clips to portray a sense of meaning so the audience understand the narrative clearly.

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