As a result of our final feedback we received from the screencastify, as a group we have been working on and ensuring our digipak has improved from previous draft and best displays our star image and genre of pop.
As a whole, we have completely changed the design and album name of our digipak since draft two. This is because we felt the theme and layout wasn’t cooperating effectively with each other, so we decided to experiment to see what would work best with our mission statement and model whilst keeping it fully conventional. Firstly, our album name is now called ‘Thinking Love’ as opposed to ‘Seasonal Love’ as we found trying to carry the theme of seasons would be too difficult in relation to our images and previous work we had completed. We have changed the images across all four panes as they now each flow coherently across our digipak, for example it is conventional to have the model looking directly into the camera on the front page of a digipak, so we changed this to make it more engaging with our audiences. Other elements we have altered include the font, colour palette and text size to allow the significance to soley be on the model.
We printed our draft three of our digipak and placed it in a plastic CD cover, this allowed us to view our product together and understand the visually pleasing elements and what works well, it also gave us an insight in seeing how it would look as a real, professional digipak.
Draft 3 in CD case:
Feedback from peers;
Finally, we completed a survey where we made a sheet containing seven genres and we asked our peers to mark the genre they thought or digipak relates to best. The majority of people guessed correctly, this highlights that our branding works effectively and conveys our genre successfully,