All media producers and magazine editors have to checkout the competition. They have to do this so that they can find out who their rivals in business are, they also need to work out how they are going to combat the competition. They need to know how to understand their market for the magazine.

I chose pop music as my genre, so I had to research other pop magazines to find out what sort of audience I am looking at. When I saw a good idea that another magazine had done, I considered why and how that would work and attract the audience to the magazine. For example, a giveaway would make people want to read more, this could get people to subscribe to the magazine because they may want to see if there are any other giveaways in the future.

If the audience is really interested in one artist, then an interview with that artist could draw in a larger audience.

All of the things that I had to do for this task made me realise how much the editors for magazines really need to research before their magazine is published. I will need to consider all of this for every future task because I need to think whether the audience will be drawn in or not.