Before doing a photo shoot, a photographer will need to know exactly what they want their model to look like. To do this, they need to have an image in mind, usually this image will come from a star that they already know. Then what they do is they research the star to see what sort of mood they need the model to portray and also what sort of costume they would ideally be wearing. For my star, I chose Justin bieber because he is very well known by most people. I did some research and took some screenshots of some headlines that I found on the internet. This gave me the impression that my model needed to portray a look of someone who doesn’t really care what the media thinks of them. The models mood needed to look arrogant and ignorant.