REFLECTION

Above is my marketing strategy and mission statement for my digipak. It provides information on my brand which will help promote my album to an audience. Lilsy would be featured in integrated marketing with a unique selling point (USP) to gain a larger target audience, by gathering this audience it will mean the continuity of Lilsy will increase. The demographics consist of a younger generation mainly the teenager years (13-19) so I want the artist to be known as approachable so that the target audience can connect and relate with the star. To receive sufficient sales I will need to make sure that the continuity of promotion is well thought through so that people are desperate to buy my product. Creating a mission statement gives a hint of what to expect and a call to action for the audience. Developing my marketing strategies and mission statement will result in a package that will influence the coherency of my music video as a whole.

MISSION STATEMENT

‘Trance” is UK’s next rising EDM album for all teenagers across the world. Featuring ‘Low Down’ which includes an unforgettable, empathetic beat as well as embracing a touching narrative. This upcoming hit aspires to influence children who are struggling at home and prove that they are not alone. Lilsy offers an empathetic tone in her lyrics to satisfy all listeners. Stay tuned for Low Down.. Soon to be in the top charts!”

FOCUS FORWARD

By researching and developing ideas for my marketing strategy it allowed me to understand the meaning of my star image and how I want the audience to view my album as if they don’t understand everything they may reject the text.