Media Ecology

REFLECTION

Media Ecology is the study of media as environments. Media is made up of elements that are all interconnected together and the system would collapse if one of them were to disappear. These are:

  • Money
  • Institution
  • Distribution
  • Technology
  • Creators
  • Audience
  • Government
  • Social media

Every media elements rely on each other to run the world we live in today, for example without audiences creators do not have a purpose to create media as there would be no one viewing the media.Media has a huge influence on our understanding, perception, values and beliefs because the information that media puts out and enhances  social coordination so individuals begin to accept the information if they believe others have also accepted it.

FOCUS FORWARD

I have realised that the media involves a wide range of elements that all interlinked meaning that you can’t be isolated in Media Ecology as without the other platforms your media won’t be good.

This had made me realise that there is a complex environment within media so I now know if I was to make my magazine I would have to include al these aspects to make my magazine successful.

My Media Diet

Media Collage

REFLECTION

Blumler and Katz created a Uses and Gratification Theory, which shows why we use media.

I use Tiktok for entertainment, because there is a wide range of short clips of people either doing trends, dances or showing their day to day lives, by watching these it is enjoyable. I have a general interest in watching people show what they’re doing within their days.

There is a lot of social interaction on Tiktok as you can gain loads of likes and views from people who also enjoy watching your content and people can also share your video to their friends.

Tiktok also has educational platform where users use their accounts to educate people within 15 second videos.

YouTube is part of my social identity because I subscribe to certain people who follow what I believe in and what I value.

FOCUS FORWARD

These social medias will impact my own media work like if I created a magazine because I now would know that I need to make my magazine informative and entertaining to maximize my audience and increase social interaction and reaffirm personal identity.