Using the Adobe creative cloud we have created our first draft of our digipak. We have so far created the front and back of the digipak.
Overall, we are extremely pleased with the image manipulation on the front pane. It is executed brilliantly and conveys the underlying darker side to this album and genre in general. However, the back pane is lacking and is not cohesive with the front. We need to rectify this and come up with a new layout/idea to fix this issue.
Targets for improvement
- We need to reorganise the back pane so that it is more visually appealing. We can do this by reordering the images and altering the colour correction. We should also look for a fun way to display the track list as it is currently quite boring.
- We should ensure that we have the correct copyright text and include the ‘p’ symbol. We also need to add record label logos.
- The black is quite harsh and we should look at using a softer colour to match our front pane.
Focus Forward
We have learnt new techniques and tricks in photoshop which will help us when creating the rest of our digipak. Currently, we need to reorganise our back pane and ensure it is of the best quality and utilises the great images we took in our previous shoot. Our aim on the inside of our digipak is to continue with the black and white theme that is present on the front cover. It depicts the darker side of the industry and is somewhat like ‘opening a book’ similar to opening a CD case. This will comply with our mission statement and overall brand image. We also need to ensure we have the correct formal and general conventions.