To begin our design process, we had a photoshoot with our star.
Here are some behind the scenes images from the shoot.
This is a shortlist of some of our favourite images.
What went well?
- Overall our mise-en-scene was portrayed well, and using all-black outfits will enable us to create the colourful design we are envisaging in post-production. We had several outfit changes which all followed the same aesthetic – we did this because we wanted variation amongst our digipak and social media pages as we want to emphasise the idea that there are different periods these images were taken.
- We achieved a wide variety of shots, including close-ups and long shots. This was important so that we had variation amongst our digipak and social media pages.
- We also worked well as a team, ensuring that we stuck to our tight schedule and got all the correct shots. We also played music to make our model feel more comfortable in front of the camera – which worked well.
What could be improved?
- We did struggle with the flash system, to begin with, we then switched to an on-camera flash which worked a lot better. This allowed us to be more playful and flexible with the shots we were getting as we did not have to worry about the cable. This, however, did take some time to figure out so we did lose crucial time in the studio.
- We could have executed the ‘crying’ makeup look better, we could have used more mascara and dark-coloured eyeshadow to portray the context more successfully.
We should note that we made a conscious decision for our star not to be in our music video. As Elodie is already an established artist we felt that she could use her platform to showcase other peoples’ stories and act as an ambassador to them.
Focus Forward
Overall we had an extremely successful shoot. We can now plan and structure both our digipak and social media pages to ensure that they capture our mission statement and marketing strategy. These images will allow us to have variation across our media texts and encourage our audience to interact as they are visually appealing.