Who are the ASA?
THE ADVERTISING STANDARDS AUTHORITY MISSION STATEMENT:
- Legal, Decent, Honest, Truthful
- What the Advertising Codes say (in summary):
- No advertisement should mislead, or be likely to mislead, by inaccuracy, ambiguity, exaggeration, omission or otherwise.
- Marketers must hold documentary evidence to prove all claims, whether direct or implied that are capable of objective substantiation.
- Marketing communications must be obviously identifiable as such.
Notes on its history.
Listen to this presentation & make notes
Task 2: Take the quizlets x 2
Examine these banned adverts from last year.
Look through the following ads and consider why the ASA banned them where they:
- Misleading?
- Offensive?
- Harmful?
Task 3: Summative Task: 500 word submission
Please submit your response via classroom.