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You are working in your production group to prepare the video for this but you must contribute equally to the voice over and introduce yourself when speaking. You make some bullet point prompts together, but you must be able to verbalise and explain these concepts & how they apply yourself!
Guidance
Please answer the following questions in your voice-over:
You may, of course, discuss other links and relationships; you should however try to show how there is a symbiotic (mutually beneficial) relationship between the three products and how this is achieved.
Whilst your DP and Advert will not be directly linked to the actual song in the music video, you must focus on the links between them regarding visual style, genre, star image, representation, ideology and brand packaging of the performer, which will be the same.
Notes for Directors Commentary
Structure of the commentary: Timeline Map
You will need to plan some bullet points for a script of this voiceover, but you must not read it out word for word! It feel like a well informed discussion between you and your partner/s. Plan the script first and then divide it up between the group – ensuring you have covered the main theorists and links to be discussed (see above). Once you have the script, you can think about the visuals that you need.
Examples:
After you have completed your reading and research and compiled some good ideas about audience engagement and distribution, respond directly to the following questions in your vlog:
Part 1 – Target Audience
Distribution and Marketing
USE THE FOLLOWING CLIPS TO INTRODUCE YOUR VLOG and EDIT ON WEVIDEO
Read the attached articles: re distribution and marketing.
Distribution is the way that recorded music gets into the hands of consumers. Traditionally, distribution companies sign deals with record labels which give them the right to sell that label’s products. The distributor takes a cut of income from each unit sold and then pays the label the remaining balance.
Digital distribution is a service by which music and/or video content is being distributed via the Internet in digital format to various online music services (download stores and streaming services) which then exploit downloads and/or streams of this music for any sort of portable music devices and computer used by consumers. Where a traditional physical distributor would ship out your physical albums to stores, EPM Music distributes digital copies of your music to various music services such as iTunes, Rhapsody, Napster, AmazonMP3, eMusic, Zune, LastFM, Spotify, etc.
Please note certain major online music services such as iTunes, Play.com and Spotify require artists and labels to use a digital distributor such as EPM Music to make their music and video available in their stores.
Remember, the real money now lies in live performance – the revenue in streaming is usually not sufficient to keep a band afloat – it needs to be performing to raise revenue from tickets sales and merchandise.
Some of the first avenues you should consider are:
Independent distributors who will get my music out there on Spotify?
How to find a record label?
What is music distribution and how has the traditional distribution model been disrupted by technology?
A new online technology that might disrupt music production (mastering)
Some surprising ways in which music is distributed in order to create buzz online
You should describe and analyse your three products with reference to specific examples and use terminology to describe how those conventional features have been used, developed, challenged (designed) by you to construct/represent a specific set of ideas, which is: your brand or mission statement!
You must then go on to say how your representation (ideology) of your star and issues raised in video were shaped by you.
There should be five examples from your music video and three each for digipack and website.
In the video you should consider…
In the digipack you should consider…
In the website you should consider…
Examples from previous students:
TERMS
Some of the concept / micro terms you should include…remember to use the terms related to Genre:
…conventional, generic, typical, usual, frequent, unusual, subvert, unconventional, challenged, used, applied, developed, manipulated, exaggerated, amplified, increased, augmented, + repertoire of elements, genre, blueprint, contract, ingredients, star image, audience expectations, paradox of the star, ordinary, extraordinary, semic codes, cultural codes, symbolic codes, mise-en-scene, camera, lighting, font, integration of copy and images, shot distances, composition, editing, camera movement, narrative structure, disjunctive/amplified narratives, character types…
You should also regularly use ‘analysis words’ such as: represents, implies, suggests, connotes, reflects, signifies, emphasises, highlights, underlines, illustrates, shows, contributes to.
And always explain how your have…applied, developed, challenged convention. Also synonyms such as extend, subvert, amplify, exaggerate, increase, improve, extend, copy, contrast, contradict are useful alternatives. MAKE SURE YOU HIGHLIGHT THESE KEY TERMS/WORDS AND THEN YOU KNOW YOU HAVE ADDRESSED THE QUESTION.
For this CCR, you will need to revisit your technology journey through Component 3 which comprises of your Music Video, Digipak and Website products.
Task 1
Create a series of 3 fun physical theatre representations of the 3 technologies you pick out of the hat with your group and show to the class to see if they can recognise and recall the particular technology you are representing.
Task 2
Revolve around the tables and note down as many examples of technology as possible that have been part of Component 3.
Task 3
Understand how this question, done properly, will really help prepare you for Section 1a of the exam – Skills, which is all about how you have used skills in your A Level Media Studies and how they have creatively impacted on your products. In fact, it will be half of your notes, examples and evidence you need for this question if you do it properly.
Task 4
Review the exemplar INFOGRAPHIC that has been creatied in piktochart.com. You will need to sign in with google and then on the home page scroll down to the FREE TEMPLATES.
The package is really easy to use – Mrs C designed from scratch this one in 2 lessons so you only need to use it as a template, choose your own design and then complete it with your own examples.
Task 5
Using the exemplar as a template, design your own infographic. You should include:
Guidance
Hardware & Software technology could include:
Websites & online technology could include:
You should be specific about how you employed the technology. Be specific in terms of what you were able to achieve creatively & organisationally with these various technologies, such as…
Here are some resources that might help:
List of media technologies used and useful buzz words to include in your analysis
Think about how you are going to get screenshots / images which illustrate how you have done these things at the various stages of production. Please do not simply use logos / generic images, rather use images of you actively using the technology from your coursework blog (look at your CCR section).
Also your comments must be specific in terms of what you were able to achieve by using the technology – highlight the effect, moment, event that was possible due to the technology – how did the technology specifically impact on star image, genre, narrative, audience and representation (concepts!). Please avoid: made it more appealing/eye catching/interesting!
Buzz words: copy and paste and then delete as you use them.
Component 2 – Key Media Concepts (Exam)
Component 4 – Critical Perspectives in Media (Exam)
“Hang on we haven’t finished, or indeed started, the evaluation questions yet! Just forget the exam for now Mr G & Mrs C,” I hear you implore!
“Ah ha!” we reply. “We had a plan all along!”
We have chosen all the briefs you have done this year to focus you on the music industry. Which is the topic in the second half of question 2 in Component 2 (Key Media Concepts).
Furthermore, we have already taught you everything you need to know to complete the first half of the final media exam, also known as Component 4 (Critical Perspectives).
So, when you are doing the Critical Creative Reflections you are also preparing for your exam! To prepare you for all this, throughout Year 12 & 13, we made you complete blog posts on:
…because, these concepts all appear in the exams!
We have made you do a range of tasks geared to help you understand and learn about media skills:
All of these are skills that will come up in the exam
50% of Component 4 is about your ability to tell stories about your skill development and analyse your own production work as if it were a professional text!
‘Wax on, Wax off. Daniel-son’
…and when Mr Miaki says, “Look eye! Always look I.” He means, “IDEOLOGY” – YEAH BABY!
Coz that’s what Media Studies is about!
TASK: Create a sitemap for your band / artist website.
Follow the conventional features of websites you have researched, analysed and evaluated in previous tasks.
Here is an example sitemap, which I created using Creately.com. However I did find it a little tricky to add pages, so…you could just draw your version by hand or use shapes & connecting lines in Google Slides.
Your site map should include:
Please take a look at the following student websites from other centres:
Find one that you like and then assess it using the following criteria:
Embed the website so that the examiner can see it too. Remember to cite specific examples from the website in your analysis and use the correct terminology for the technical forms and conventions.