Knowing how AIDA has been utilised in other social media pages will aid our production process and understanding what will attract our target audience. In our case, we analyzed the band that created the song ‘Jet’ which is used in our music video. By doing this, it reinforced the fact that AIDA is formed through the content and the chosen design. Moreover, a set of information, entertainment, social interaction and personal identity (Uses and Gratifications Theory) will achieve the attention and engagement of our target audience.