Category Archives: Component 3

Final Draft

Posted on by under Music Video

My group have created a well-structured music video of a professional standard. As a product, it is unique from other music videos whilst remaining conventional to our chosen genre.

A feature which remains dominant in the final product is the high-energy performance of the band, using several camera angles to put together with a fast pace of edit. Excitement is encouraged through camera shots such as handheld shots, which are juxtaposed with static shots of antique furniture and interior design elements, adding a sense of mystery and showing the band’s artistic integrity with these cinematic elements. As a common convention of the pop-punk/alternative rock genre, there is little narrative and most meaning is portrayed through the mise-en-scene, lip syncing and lyricism of the band itself.  The extraordinary sense of mystery mixed with the ordinary, relatable lyrics supports Richard Dyer’s paradox of the star theory.

Although we could not add any more narrative shots, as recommended in previous feedback, it was compensated for through the addition of effects and filters, showing off my group’s post-production skills. Adding effects to the narrative helped create more denotations to be decoded by the audience and gave the overall product a more aesthetically pleasing result given the genre.

The repertoire of elements (Lacey) contained in this music video represents the genre accurately and tells a story to the audience through semiotics. A star image is presented and encourages a formation of a self identity through emotional and relatable content.

Social Media Page Draft 1 & 2

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With this draft of the social media page, a genral idea is produced which we can use to see any needed improvements.

Feedback from our teacher:

  • Include guerilla marketing
  • Make sure to build exitement prior to the ‘final release post’
  • Add content for the story feature
  • Men’s mental health charity shows a positive social conscience
  • Add cross-media convergence or synergy

As well as feedback from our teacher, self assessment is as nessecary for my group to create a successful social media page.

Using this document, it has been evidenced that there is an abscence in criteria which would help increase the awareness of the band and it’s products. In the lead up to finalizing the social media page, my group will need to add elements such as:

  • cross-media convergence
  • synergy
  • guerilla marketing
  • interaction with the audience
  • the sale of physical copies

Final Digipak Product

Posted on by under Digipak

The end product of the digipak, in my opinion, is successful despite the small number of changes made since the first draft. However, since the first draft, we have been able to perfect the design of the product and place the appropriate media language to represent our chosen genre and star image.

Our final product is at a professional standard and demonstrates skill in the use of designing software. This is showcased through the heavy but purposeful manipulation of images, with the addition of an appropriate font choice and colour palette, and the depth that has been created. The use of these forms of media language acts as a semic code (Barthes) for an active audience to decode.

The digipak is unique due to the contrast between retro and contemporary styles and represents the star image’s artistic integrity. Conventionally, there is an absence of the actual star, which shifts the attention of the audience to the elements of design, showing that we have created a star image which is both ordinary and extraordinary, supporting Richard Dyer’s star theory.

 

Digipak Draft 3

Posted on by under Digipak

For this draft, our design for the digipak was placed inside a CD case to reveal the draft in its physical form. This allows my group to view the product how consumers would which gives us greater insight into what to improve. From viewing this, we discovered that the spine was flipped in the wrong direction which we can now fix.

To better our knowledge of what the audience may perceive from the product. We undertook a collection of data from peers and asked which of the listed genres they thought our ‘album’ contained. The data shows that the majority of peers questioned answered correctly showing that we have created a sufficient representation of the genre prior to the final draft.

Social Media Page – Timeline and Marketing Ideas

Posted on by under Social Media Page

Making a timeline for a social media page creates assurance for the planning and execution of production, and also makes the process more efficient.

3 ideas from ‘Sanbox best music-marketing campaigns’ :

  • Guerilla marketing – often used in places with a large footfall, using unique ideas to encourage social interaction to increase awareness.
  • Synergy – collaborating with brands in order to generate more consumption of products. Potential brands which the band can collaborate with include; Fender, Yamaha and Vans.
  • Cross-media convergence – using different forms of media to increase awareness of a product. In our case, this can be through having the band’s music in podcasts, films, video games, etc.

Digipak Draft 2

Posted on by under Digipak

For our second draft of the digipak, we added symmetrical middle panes with a psychedelic appearance and spines that complete the elements compulsory for a cd cover. In addition, an appropriate filter for the colour pallet was placed on the eyes and numbers for the tracklist were included to further inform the audience. So far, we have already created a product which exemplifies the band’s artistic nature, but there are more things that we can fix and add.

This is feedback from our teacher:

Summary of feedback:

  • Rearrange text on the spine as it will allow consumers to read the text easily on a shelf
  • To discuss adding effects on the eyes to emphasise their dominance
  • Potentially add a border to the frames of inside panes to add more colour as the pallette is quite dark

Audience Interaction With A Social Media Page – An Analysis

Posted on by under Social Media Page

Knowing how AIDA has been utilised in other social media pages will aid our production process and understanding what will attract our target audience. In our case, we analyzed the band that created the song ‘Jet’ which is used in our music video. By doing this, it reinforced the fact that AIDA is formed through the content and the chosen design. Moreover, a set of information, entertainment, social interaction and personal identity (Uses and Gratifications Theory) will achieve the attention and engagement of our target audience.

 

Social Media Page Terminology

Posted on by under Social Media Page

Social media is such a greatly used media technology used currently, due to globalisation, and this is due to small features which allow the audience to interact with them to receive their entertainment. For me to be able to create an intriguing social media page, I need to conduct research on the technical conventions of an Instagram page of a band of our genre and to see what is necessary to attract our own target audience to enhance promotion.

As seen through the analysis, there are crucial technical conventions that assist the band in creating an identity from a star image and promoting live events. To make a proffesional standard social media page of a band in our genre, my group would need to take a swift approach with using software to alter images and create graphics in order to make production clean and efficient.

Digipak Draft 1 – Graphics Ideas And Evaluation

Posted on by under Digipak

When creating our first draft, we kept most of the repertoire of elements (Hall) from our mock-up as we felt they were acceptable for the genre. We have made changes to the centre image and text, making them more graphically sound. Multiple changes are still needed, one of which is a change in the front cover, as we had difficulties using the same file from the mock-up. 


In this draft, the use of software to create the necessary grunge aesthetic has been well executed already, this draft already contains all necessary conventions for a CD except from the middle panes and the spines which are required for the next draft. The text used for this draft is quite minimalistic, which is conventional, and stands out. In addition, the colour palette used for the text is suitable as it fits with the genre, and colours were taken from the background, which makes it appear more visually pleasing.

There is a lack of mise en scene because of the lack of overall embellishment, which may decrease the number of denotations but it is completely conventional for the genre. Instead, the digipak is up to interpretation and it is up to the audience to recognize the reasons for the implementation of certain elements from the extraordinary artist (Dyer).

With regards to the graphics, we as a group do not intend to further alter the background as it does already appear quite psychedelic. Tweaks are necessary for the image to blend in more and to add more depth however, we are already nearly happy with the result.

Targets for next draft:

  • Make middle panes and spines
  • Alter centre image so it blends in more
  • Make tracklist more full
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