Branding Ideas + Mission Statement

For my music magazine, I decided to choose the genre pop and call it Simply Pop. This is because I enjoy this music and feel though I can create a successful magazine based on this genre as I listen to this music in my everyday life. Some genres of music have very specific conventions and provide with much more scope for design decisions and copy style so I thought pop was a good genre for me to choose.

This is a word cloud that I made based on my research of the genre and the connotations behind it. The words are based on are linked to the genre pop and what might be included in the magazine.

Mission Statement

‘Simply Pop is one of the top magazines for those who have a love of pop music. It’s a fresh and interesting magazine written for teenage girls that see everything to do with pop as a part of their life. We provide our readers with the chance to keep up to date with all the chart music and artists that interest them. This magazine will recognise the great success of pop artists, and celebrate the fact that pop music is one of the most popular music genres today. Our big objective is to engage our audience with the magazine and include the artists that they love and recognise to ensure our audience has a sense of belonging and interest.

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