Branding Ideas and Mission Statement

The genre I chose for my magazine is jazz and the name of my magazine is Jazz’n’Tonic. I chose this name because I think the feeling of well-being that the substance tonic gives you helps represent how listeners feel when listening to jazz. I made a word cloud to show everything my magazine will be about and the feel of it. I used the words ‘old-school’ and ‘retro’ to connote the origin of jazz. Our unique selling point of our magazine is to inspire people of all ages to listen to jazz.

TonicJazz will be a mixture of contemporary jazz and classical jazz, appreciating the way jazz has moved forward into the modern world but also not forgetting about it’s heritage and origin of the jazz genre. It will feature new rising artists and more well known artists.

Mission Statement

‘TonicJazz is old-school and authentic. We pays respects to the legends of jazz and bring together the jazz community to learn about new jazz artists. We want to embrace the genre of jazz and inform our readers about all the upcoming artist tours and albums. We believe in never letting jazz die out.’

Leave a Reply

Your email address will not be published. Required fields are marked *