This week we’ve been looking at demographics psychographics and target audience. In class, we were put into pairs and given the front cover of a magazine. Mine was ‘vibe’ magazine with Kendrick Lamar on the front. We were asked to find other artists similar to Kendrick Lamar, his target audience and which gender listen to him more, the mission statement of vibe magazine and also facts on the you.gov website in order to find out his ratings and statistics etc.

Demographics are the target audiences age, gender, race and other factors including job.

Psychographics being the target audiences traits, beliefs, personality, values, and interests.

When I make my magazine, I will take all of these into account when focusing on my target audience. I will add things that I know people of that age group will want to see and include other things they may be interested in, such as I will name other music artists similar to my genre that my audience might like.

Here is our finished product after finding all our information about target audience, demographics and psychographics of this magazine and the star on the front cover.