Today we looked at our target audience for the themes and message of our song and narrative. We got some ideas off of pinterest and created a pink, white and black themed mood board which is on the first slide of our presentations.

On the following slides we did some yougov research of our song artist, Lorde, and our inspiration for the music video, Melanie Martinez. We found the results were surprising as mainly men listen to both but we still want to continue with these themes as our target audience is clearly, teenage girls. We have focused on the personal identity aspect of the uses and gratfication theory when creating our mood board of what our audience would look like or be interested in.

Blumler and Katz suggested that there were four reasons, collectively known as Uses and Gratification, this theory described consumers and an active audience. These four are Information, Personal Identity, Social Interaction and Entertainment and we have taken these all into consideration when creating our audience profile. We have tried to make sure that our themes and aesthetic would fit in with our audience’s profile such as their interests and identity and what they like to do in their own time.