Above is myself and my groups Mission Statement, we have been doing a detailed analysis about our branding and how we can have the audience integrated and immersed inside of the promotion and build up of the album release. In addition to that we also looked at the USP (Unique and Selling Point)  alongside the mission statement and a call to action. These things are key when doing research about a specific genre, as they will be able to benefit us as consumer, but also benefit our target audience. Integrated Advertising is key here as we are using a variety of different ideas and using different integrated tools in order to please the prosumers which are our target audience,