March 23

“Prelim Task Lip Syncing Exercise”

Below is my final edited video using Adobe Premiere Pro of the song Poker Face by Lady Gaga. I had to edit lip sync footage to the original song in order to make it seem as if our stars were singing the song, This was a very difficult task to do, but I am pleased with the overall result.

In order for your editing and lip syncing to be a success, it is crucial for a music video because it sets the tone for the narrative and the song. If the lip syncing is faulted then the audience will not be getting the full experience of emotions when watching the music video. This can then lead to the stars reputation being put at risk: It could convey the idea that they don’t take pride in their work or that they do not care about the final product.

When looking at the footage I was given, It is a little bit difficult to sync up the lyrics with the lip  syncing, this is due to not enough expression on the stars faces. In addition to that people were talking and/or laughing which again made it difficult to sync the lyrics to the audio. Upon viewing the footage multiple times, I realize everyone is more comfortable when they are performing in a group rather then on there own. When it the stars either in a pair or on their own, I could gather that they didn’t feel comfortable, in addition to that it was challenging to pair the lyrics up with what the stars with singing, as there was a lack of expression on the face.

In my opinion, I feel the footage given would be better if the stars projected their facial expressions more and looked comfortable in the environment. That being said, the footage overall isn’t bad, I did manage to get some good clips which can highlight the confidence of some of the stars. In particular at 00:24 seconds, the animation on the stars face shows they have a lot of confidence on the camera. It makes the star look believable like she is enjoying herself and having fun whilst doing something she loves. Another example is at 00:15 seconds, the group are smiling and dancing, and just generally looking like they are having fun. From an audience perspective I can tell that these stars are way more comfortable in a group scenario rather then by themselves. I have repeated the same clip twice in the video, it is first at 00:06 seconds and then again at 00:23 seconds, I have done this because I really liked how the original footage looked, I thought the close up was a good way of seeing the stars facial expressions. Although it may not be the most expressive and punctual I still liked using those particular clips during editing.

When looking forward, I have learnt that it is extremely important for the star(s) to project facial expressions and sell the song to the audience, this is because if not then the star could appear to be bored and interested in their work. In addition to that I have learnt it is important to have someone who is comfortable on camera, otherwise you will not get the same affect as someone who is comfortable on camera, This will help to convey the narrative that the star is trying to portray to the audience. Another thing I believe would be useful is to have different shots such as close ups or wide shots. Not only that but I would like some clips without lip syncing, this will help to convey the narrative that I want to get across to my audience.

March 16

Initial song ideas for a video

The song I have selected to pitch is Bruises by Lewis Capaldi, I have chosen to select this song because there is a raw and brilliant meaning behind the song. The song is about heartbreak and then reflecting on the relationship after it has ended. The bruises are from the pain of not being in the relationship anymore.

Lyrics for Bruises:

Counting days, counting days
Since my love up and got lost on me
And every breath that I’ve been takin’
Since you left feels like a waste on me
I’ve been holding on to hope
That you’ll come back when you can find some peace
‘Cause every word that I’ve heard spoken
Since you left feels like a hollow street

I’ve been told, I’ve been told to get you off my mind
But I hope I never lose the bruises that you left behind
Oh my Lord, oh my Lord, I need you by my side

There must be something in the water
‘Cause every day, it’s getting colder
Well if only I could hold you
You’d keep my head from going under
Maybe I, maybe I’m just being blinded
By the brighter side
Of what we are because it’s over
Well, there must be something in the tide
I’ve been told, I’ve been told to get you off my mind
But I hope I never lose the bruises that you left behind
Oh my Lord, oh my Lord, I need you by my side
There must be something in the water
‘Cause every day, it’s getting colder
Well if only I could hold you
You’d keep my head from going under
Your love I’m lost in
It’s your love I’m lost in
Your love I’m lost in
And I’m tired of being so exhausted
It’s your love I’m lost in
Your love I’m lost in
Your love I’m lost in
Even though I’m nothing to you now
Even though I’m nothing to you now
There must be something in the water
‘Cause every day, it’s getting colder
Well if only I could hold you
You’d keep my head from going under
There must be something in the water
‘Cause every day, it’s getting colder
Well if only I could hold you
You’d keep my head from going under
Here is a wordcloud I have created with words associated with the song:

Narrative:

The story is about a boy coming to terms with his most recent breakup, There are objects so simple such as a jumper that remind the boy of the girl who once loved him. We slowly see him physically and mentally get worse, the boy never gets over the breakup, he just learns to accept it.

Description of the performance: 

The performance will be only the artist and in some shots a piano player – either onstage or outside on location. It will have a ratio of 75% Narrative and 25% Performance, this is because I want the audience to get as much out of the narrative as possible

 

March 12

Favourite Music Video from Former Student

Here is my favourite music video from a former A level Media student:

I like this video because of the story line and how the song goes along with the narrative, the MeS is very dark and inspired by Billie Eilish. The story is about a girl who feels as if she ontop of the world, like a queen. For insistence the talks about everyone around her being in “silence” and her being able to have the ability to “make them bow”, What made it such a good music video was the amount of detail that was shown, the star was able to confidently deliver an amazing endeavor of Billie Eilish’s hit. The Mise – en – Scene was brilliant, the costuming was dark and in the style of Eilish, the lighting used was lowkey lighting for the majority of the video, in addition to that the acting shown on the video was completely brilliant. I loved how the makeup and hair were kept very minimal and simple, this allowed the star to been highlighted for her costuming and acting not just her makeup. The main settings used were either the underground hospital or at a mansion. One prop that stood out to me in particular was the crown that was constantly featured throughout the duration of the video, I like how it wasn’t over used but the crown appeared when it was right.

Another thing that made this video stand out from the rest is the technical conventions used such as lip syncing, not only that but the star knew the song very well which made the music video more realistic, they ensured that the editing and lip syncing was to the beat.

The narrative to performance ratio was 40:60, which amplifies the narrative and the lyrics. Additionally, the video has been styled in a dark and creepy way, this is typical of Billie Eilish’s music. The video focuses on the dark clothing and the crown to create a story alongside the location. It deems the stars appear powerful and confident.

Furthermore, the star’s image has been conveyed as extraordinary due to the talent and skills at lip syncing and acting. It tells us as an audience that she is very comfortable with behind in front of the camera. The setting shot in the underground hospital is very much the house style that the artist represents, although it has a lot of history, it portrays the image of been dark, damp and creepy.

 

March 11

Detailed Music Video analysis

Here is my detailed analysis of Katy Perry’s music video Chained to the rhythm:

I have selected to look at DNA by Lia Marie Johnson, Below is the video that goes along with the song:

By looking in closer detail of these music videos, I have been able to see how much the costume, MeS and editing can affect and change the way in which an audience receive the video. I have learnt that most music videos will have hidden messages in them to help portray a narrative. In addition to that I have learnt that the Editing, MeS and camera work has to be in time with the beat of the music and the lip syncing must be in time with the pre recorded lyrics. This allows the video to tell a narrative, and provides a house style for the artist.

When I am creating my music video, I need to think about whether I want to have a video which is 100% Narrative or 100% Performance or even a mixture of both. In addition to that I have to consider the type of branding and whether I wan my star to be extraordinary or ordinary, this will allow me to think about how much my star will connect with their audience. I I have to think about how my star is portrayed by the use of MeS, Camera work and editing during the production process. I need to think about the location of shooting to the styling of the costume and makeup if I want to create a successful music video and provide my target audience with the right narrative and branding.

March 10

Music Video Form & Conventions

 

Click here to preview my PDF file:

I have been reflecting on what I have learnt about the conventions of music videos and how much a narrative can effect the video. In addition to that the technical conventions of lip-syncing and editing to the beat, but also the promotion of the artist and their song.

Below are the ways in which one can determine the relationship between the song and the narrative:

  • Illustration – The narrative in the video very closely echoes the lyrics and music
  • Amplification – The narrative whilst inspired by the song adds a new element to complement the song
  • Disjuncture – The narrative seems to hold a very little relationship to the song and seems quite random

In addition to that a video is also able to be split between the narrative, or the performance, or in some cases both:

  • Narrative – Having little to no performance, May often tell a socially important story (Giving a voice to the voiceless)
  • Performance – Exclusively performance, The performance in these music videos are given special treatment
  • Both – The performance and narrative are completely separate, The performer has an active role in the narrative
March 2

Prelim Task Mood Montage

In a group of 3 we got given a preliminary task to create a story board of a montage lasting no more than 40 – 60 seconds. My group hope to convey the idea of being happy and having fun. As our mini scenario’s that we have created are all things in which they can bring a person joy and happiness, which is the best thing.

We choose:

  • The best things in life are free
  • Happiness/fun

Here is the final montage that my group and I have created:

Evaluation:

Here is our final montage that my group have created, the song we chose to we have added transitions, filters and music after we had edited our sequence together using Adobe Premier Pro. Overall I think the montage has had an impact on the audience as it has brought a smile onto people’s faces and made them laugh, which is what my group hoped to originally convey. When looking at the montage I believe that the story could of been developed more if we had consistently used the same 2-3 people throughout the montage as some of the clips don’t make sense all of the time.

One clip that sounds out to me the most is the last clip featured, which starts at 36 seconds, and the clip is of two boys saying goodbye to each other, but the clip has the boys clapping at the end, the audio says ‘clap along’. I like how this has been accidentally done however I am happy with the way the final draft turned out.

I have learnt how to successfully use and understand the basic of Adobe Premier Pro. Not only have I learnt how to use Premier Pro, I have learnt how to edit, upload audio onto a video and how to compose a video. In addition to that I learnt how to export and upload a video onto youtube. I think our montage captures the essence of ‘The best things in life are free’, because of the clips we have used, they are able to tell the story that we are trying to get across.

Our montage is trying to get the point across that things so simple such as manners cost nothing. It doesn’t take a lot to smile at someone to hold the door open for them. There are no shots that are repeated. The montage was meant to highlight a variety of different things someone can do to make another person smile, therefore it would take away the variation if we had repeated clips.

To make our montage more effective, I would add in some transitions so it is easy for the audience to the see the clips flow a little smoother. In addition to that I would add a title page saying ‘The best things in life are free: By Lauren, Harry and Bea’ This would of allowed the audience to understand the scenario that my group selected before watching the montage.

Focus forward has helped in basic editing and how to add in clips and edit cuts together to create the montage, this will benefit me for future such as my music video as I will need to be able to successfully add and cut the clips together.