Here, we decided to shoot several vines to capture the necessary feedback for our second draft of the advert. We gathered a number of our peers to complete a 3-6 second video where they spoke about an element which worked well or one which should either be changed or improved on. We believed that this would be an effective way to collect criticism for our draft two. This is simply because we felt this was an effective, quick and precise way to gather the exact feedback we needed in order to quickly and efficiently improve our product to the next level. We listened to all the feedback we received and started to immediately work on improving our product to what our audience suggested, therefore making it much more appealing and interesting for them.
By completing this task, we learnt just how necessary it is to take on the constructive criticism of our peers. This is imply because they are aware of what elements need to be in place in order to meet the criteria necessary. Moreover, they also know which conventions should appear in order to appeal to the target audience and represent the artist successfully.

Targets:

• Re- draw the sketched outline of the performer, perhaps do this in a different medium.
• Experiment with drawing the red part of the sound wave in the digipak, this would show more continuity between the panels.