Please click on the image above to view my entire music video analysis.

Please click on the image to view the entire analysis.

For this particular question, I had to compare the work of my final products to those of a professional artist. Firstly, I had to compare my music video to a series of other indie-pop music videos, here I spoke about elements and conventions that were evident in each video. Here, I mentioned aspects like narrative theme, images, lighting/ colour and editing. Throughout this task, I spoke about similarities between the videos and how this made my product much more conventional to the selected genre (indie-pop). For the second section of this evaluation question, I decided to chose the indie-pop star’s Gabrielle Aplin’s ‘english rain’ for my comparison to my very own products. This is simply because they are of the same genre and therefore key conventions would be very similar for both. I looked at elements like the colour palette, images used and font, this enabled me to really pin-point what made my product conventional the this particular genre. I also did the same task with my advert, this enabled me to once again analyse what elements aligned with the conventions and which perhaps challenged it.

Furthermore, here I learnt just how important it is to make sure particular conventions are completed to provide a product that will appeal to the target audience. By making these elements similar to that of the genre you are portraying you will most definitely create a product that will attract your target audience, thus making the content produced a lot more successful.