In order to complete my digipak, it was vital for me to carry out extensive research which will enable me to create something of my best abilities, incorporating all of the conventions which make a digipak successful; some of these conventions include types of promotion, a call to action, how I would like my star image to be represented, integrated advertising, my mission statement, a unique selling point and importantly thinking of my audiences when using all of the techniques. When I combine all of the repertoire of elements needed to my digipak, whilst referring back to my previous research, I hope to design a piece of work that works suitably well with my genre but also works for my target audience.
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