A Look Book requires research to help discover inspirations to aid the designing process when it comes to creating my own digipak and the package to include my social media page. From this inspirational mood board it provides me with knowledge on style, branding, integrated advertising, genre, repertoire of elements (the most important elements that I will need include to make my digipak & social media page successful – e.g. cheeky, playful and rebellious images), blueprint (the roadmap to follow to create a generically conventional look/brand for the artist), and the audience. This has now allowed me to broaden my knowledge on what makes a successful and professional digipak using all the components which make it work. I will integrate all of these factors into my work when I come to construct my own.
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