This is my favourite music video from previous students.
Technical conventions – The editing is done well and has a very summery vibe. The shots are varied yet convey the vibe well. Low angles from the drums give detail and the editing during the skating montage being quick conveys the fast pace and summery feel.
Video style – The fish eye camera gives the video a vintage and skater look and helps to add a layer of depth to the video and it portrays the stars as skaters and indie as the fish eye is a common feature of those aesthetics. The cutting to all the band members faces works well to portray the happy feel.
Narrative and performance – The overall video narrative seems to be skating and having fun during summer. The costumes help to convey this theme and the simple clothes relate well to the indie genre. The skateboard props help to show use what the performers enjoy and it helps to further install the summer feel.
Star representation – The stars are showed as talented but also as quirky and fun as we see throughout the video them skating and having fun. The bedroom feel of where the band is playing shows them as indie and relatable as it isn’t a huge stage but somewhere more familiar.
I think this task was useful as it will help me with my own music video as by identifying what I like and dislike about other students work I can see what I want to do in my own and what to avoid. I think this has given me an idea for a more summery music video with more of a montage idea as opposed to narrative and this could be a potential idea I will implement into my own work.