Below is a close analysis of Katy Perry’s “Chained to the rhythm” music video:

Here is another close analysis of a music video. This one is slightly different in that it is 100% performance and is much more simplistic. It is Sia’s “Elastic Heart”.

From closely analyzing these music videos, I have learnt that they are very influential and are encoded with lots of details and meanings which help to portray a narrative. You must think about the Mise en Scene, camera and editing techniques and ensure that they are in time with the music and lyrics. This enables the narrative to be understood by the audience but it also creates a brand image of the music artist. When creating my music video, I will need to consider whether I will show a performance, narrative (like Sia’s “Elastic Heart”), or a mixture of the both (like Katy Perry’s “Chained to the rhythm”). I will need to decide on the type of image and brand I want to convey and build my Mise en Scene off and camera and editing skills off of this. Everything from the location to the stars in my video will need to be considered in order to portray the correct narrative and promote the right kind of brand.