This is the first time which I have annotated and analysed the different conventions within a digipak. I used Clean Bandit’s album ‘What is love?’ as they are a similar artists to Rudimental. This allowed me to pick out different things within the images that conveyed different meanings in what the artist wanted to portray. Now that I know what is needs to be include within a digipak such as barcode, copyright information and information of the contents of the album- I will be able to use my knowledge of the different conventions and include them when creating mine. The album cover is quirky and playful which infers that the artists are off beat.

We created a presentation of things we want to include and take into consideration when creating our digipak. We analysed our audience, created a mission statement, researched our different competition, our call to action and established the unique selling point. We need to be able to know as much information about our audience as we need to make it relatable and need to promote our brand with the use of integrated advertising.